Discussion
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To participate in the following discussions, go to this week’s Discussion link in the left navigation.
- E-Tailing Business Models Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.
- Customer Decision Process For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions: a. How does value vary for a large purchase versus a smaller one? b. Does adding value always cost money? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.