Internet Technology, Marketing, Security

Objective:  Anallyze how PepsiCo used Internet Marketing to their advantage to promote their Pepsi Refresh Project rather than using more traditional methods of marketing and advertising.

   

Write an eight to ten (8-10) page paper in which you:

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

 

Your assignment must follow these formatting requirements:

 

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

• Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
• Use technology and information resources to research issues in contemporary business.
• Write clearly and concisely about contemporary business using proper writing mechanics.

 

Runninghead: INTERNET, TECHNOLOGY, MARKETING 1

Internet Technology, Marketing, and Security

Your Name

Course Name; Number

Dr. Laura Jones

Strayer University

Date Submitted

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 2

Internet Technology, Marketing, and Security

Begin with an introductory paragraph by tabbing over to the .5 inch mark. Do not use the

space bar. Hitting the space bar five (5) times will not get you to the .5 inch mark. Notice that the

title of the paper is on the first line of this page. In APA, the first paragraph is understood to be

the introduction, so do not write the word “Introduction” on the first line. Write the title as

indicated. Also, notice the title is not be bold.

One approach to developing an introduction is to begin with general statements about the

topic and then narrow the focus to the specific area to be discussed. The introduction should

include a thesis statement and succinctly describe the order in which the body of your paper will

be organized. To get some great tips on developing a thesis statement, visit the Web site

indicated in the “Body Structure” section of the APA checklist provided. Cite the sources for all

information provided in the paper. For information on in-text citations and listing your

references, see the link in the “Reference” section of the APA Checklist provided.

Social Media Marketing Popularity

Discuss what social media is, and its degree of popularity among businesses of all sizes.

Use level 2 headings to identify and discuss your evaluation of the reasons why social media

marketing has become exceedingly popular among these businesses. Cite the sources for all

information provided in your paper.

For information on in-text citations and listing your references, please review the APA

guidelines under the “Student Center Tab”. Also, see the link in the “Reference” section of the

APA Checklist provided. Note the above heading is bold, and the major words begin with capital

letters. This is level 1 heading.

Reason (Identify the specific reason as the heading. Do not write the word “Reason”).

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 3

Discuss your first reason why social media marketing has become exceedingly popular

among businesses of all sizes. A thorough response would clearly identify the reason and

include supporting information of its impact on social media popularity. Also, the discussion

and supporting information must be specific to businesses. Cite the sources for all information

provided in the paper.

For information on in-text citations and listing your references, please review the APA
guidelines under the “Student Center Tab”. Also, see the link in the “Reference” section of the

APA Checklist provided. Note the above heading is bold, and the major words begin with

capital letters. This is a level 2 heading.

Reason (Identify the specific reason as the heading. Do not write the word “Reason”).

Discuss the next reason why social media marketing has become exceedingly popular

among businesses of all sizes. A thorough response would clearly identify the reason and
include supporting information of its impact on social media popularity. Also, the discussion
and supporting information must be specific to businesses. Cite the sources for all information
provided in the paper.
For information on in-text citations and listing your references, please review the APA
guidelines under the “Student Center Tab”. Also, see the link in the “Reference” section of the
APA Checklist provided. Note the above heading is bold, and the major words begin with
capital letters. This is a level 2 heading.
Reason (Identify the specific reason as the heading. Do not write the word “Reason”).
Discuss the next reason why social media marketing has become exceedingly popular
among businesses of all sizes. A thorough response would clearly identify the reason and
include supporting information of its impact on social media popularity. Also, the discussion

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 4

and supporting information must be specific to businesses. Cite the sources for all information
provided in the paper.
For information on in-text citations and listing your references, please review the APA
guidelines under the “Student Center Tab”. Also, see the link in the “Reference” section of the
APA Checklist provided. Note the above heading is bold, and the major words begin with
capital letters. This is a level 2 heading.

Advantages and Disadvantages of Social Media Marketing

Advantages (Identify the specific reason as the heading. Do not write the word “Reason”).

Provide a discussion about the advantages of social media marketing for business

entrepreneurs. Each advantage should be discussed in separate paragraphs. A thorough response

would clearly identify each advantage and provide information that confirms each as an

advantage for business entrepreneurs.

You may choose to identify each advantage with section level headings and discuss each

advantage individually. This would require a level 3 heading. Please see the information

below.

Advantage one. Begin your discussion on the same line as the level 3 header. A

thorough response would clearly identify each advantage and provide information that confirms

each as an advantage for business entrepreneurs. Note that only the first letter of the header is

capitalized. Also, note that a period is at the end of the header, and the header is also bold. This

is a level 3 heading.

Cite the sources for all information provided in the paper. For information on in-text

citations and listing your references, please review the APA guidelines under the “Student Center

Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 5

Advantage two. Begin your discussion on the same line as the level 3 header. A

thorough response would clearly identify each advantage and provide information that confirms
each as an advantage for business entrepreneurs. Note that only the first letter of the header is
capitalized. Also, note that a period is at the end of the header, and the header is also bold. This
is a level 3 heading.
Cite the sources for all information provided in the paper. For information on in-text

citations and listing your references, please review the APA guidelines under the “Student Center

Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Advantage three. Begin your discussion on the same line as the level 3 header. A

thorough response would clearly identify each advantage and provide information that confirms
each as an advantage for business entrepreneurs. Note that only the first letter of the header is
capitalized. Also, note that a period is at the end of the header, and the header is also bold. This
is a level 3 heading.
Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Disadvantages

Provide a discussion about the disadvantages of social media marketing for business

entrepreneurs. Each disadvantage should be discussed in separate paragraphs. A thorough

response would clearly identify each disadvantage and provide information that confirms each as

an disadvantage for business entrepreneurs.

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 6

You may choose to identify each disadvantage with section level headings and discuss

each disadvantage individually. This would require a level 3 heading. Please see the information

below.

Disadvantage one. Begin your discussion on the same line as the level 3 header.

(Identify the disadvantage as the heading. Do not write “Disadvantage one”). A thorough

response would clearly identify each disadvantage and provide information that confirms each as

a disadvantage for business entrepreneurs. Note that only the first letter of the header is

capitalized. Also, note that a period is at the end of the header, and the header is also bold. This
is a level 3 heading.
Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Disadvantage two. Begin your discussion on the same line as the level 3 header.

(Identify the disadvantage as the heading. Do not write “Disadvantage one”). A thorough
response would clearly identify each disadvantage and provide information that confirms each as
a disadvantage for business entrepreneurs. Note that only the first letter of the header is
capitalized. Also, note that a period is at the end of the header, and the header is also bold. This
is a level 3 heading.
Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Disadvantage three. Begin your discussion on the same line as the level 3 header.

(Identify the disadvantage as the heading. Do not write “Disadvantage one”). A thorough

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 7

response would clearly identify each disadvantage and provide information that confirms each as
a disadvantage for business entrepreneurs. Note that only the first letter of the header is
capitalized. Also, note that a period is at the end of the header, and the header is also bold. This
is a level 3 heading.
Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Pepsi Customer Insight

Provide an analysis of how Social Media Marketing is helping Pepsi gain more customer

insight than it would have otherwise. A thorough response would include the customer insight

that Pepsi gained from social media marketing. Also, it would discuss clearly how the insight

was gained and why Pepsi would not have gained that information otherwise.

Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Social Media Marketing Business Success

!ame of Business

Provide an overview of the business. Discuss how the business utilized social media

marketing to its advantage. A thorough response would clearly link the success identified to the

use of social media marketing. Also, it would provide specific examples to support the

company’s successful use of social media marketing.

Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 8

Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

!ame of Business
Provide an overview of the business. Discuss how the business utilized social media
marketing to its advantage. A thorough response would clearly link the success identified to the
use of social media marketing. Also, it would provide specific examples to support the
company’s successful use of social media marketing.
Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Social Media Future Impact on Businesses

Discuss your speculation regarding the impact of social media marketing on business in

the next decade. Although you are to speculate, please provide data and other relevant

researched information as the basis for your speculation.

In a separate paragraph, discuss the skills you will need to improve to take advantage of

the changes that you have speculated. A thorough response will clearly identify your

speculation. It will include data to support your speculation, and clearly identify the skills you

will need to improve.

Cite the sources for all information provided in the paper. For information on in-text
citations and listing your references, please review the APA guidelines under the “Student Center
Tab”. Also, see the link in the “Reference” section of the APA Checklist provided.

Conclusion

End your paper with a conclusion. When you have completed your paragraph, insert a

page break to begin your references on a separate page. For information on in-text citations and

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 9

listing your references, see the link in the “Reference” section of the APA Checklist provided.

Your reference should have a hanging indentation and should be double spaced. Please refer to

the APA guidelines overview for information on how to cite specific sources. Please note what

information should be italicized and what should be capitalized. Some examples are shown

below.

INTERNET, TECHNOLOGY, MARKETING, AND SECURITY 10

References

Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ:

John Wiley & Sons.

Lawrence, A., & Weber, J. (2011). Business & society: Stakeholder, ethics, public policy. NY:

McGraw-Hill/Irwin.

McLean, C. (2005). Evaluating critical thinking skills: Two conceptualizations. Journal of

Distance Education, 20(2), 1-20. Retrieved from ProQuest database.