Communication Strategy – Dolphin Resort

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1. Communication Strategy – Dolphin Resort (ICAICT419A 1.1 – 1.4, 2.3 – 2.4)

You have been employed as consultants by Dolphin Resort to develop their new website and to help them relaunch their new Spa and Spa range of products. You will need to manage this relationship in order to ensure that communication with their executives is timely and professional.

Your supervisor has asked you to create a communication strategy for Dolphin Resort. You will present this strategy to an executive meeting at your company. The report should be in the form of a PowerPoint presentation.

The strategy must include information on:

0. Objectives

0. Audience

0. Messages

0. Tools and activities

0. Resources

0. Timescales

0. Evaluation and Amendment