discussion and inquiring minds

Complete the following exercises:

·       

Chapter 16 – Discussion Questions (Making Research Decisions) # 2 & (From Concept to Practice) # 7

·       

Read Case Study:  Inquiring Minds Want to Know- NOW. Answer questions 1-9

 

#2 Suppose you were preparing two-way tables of percent- ages for the following pairs of variables. How would you run the percentages?

A. Age and consumption of breakfast cereal.

 B. Family income and confidence about the family’s future.

 C. Marital status and sports participation.

D. Crime rate and unemployment rate

#7 Use the data in Exhibit 16-5 to construct a stem-and-leaf display

A. Where do you find the main body of the distribution?

B. How many values reside outside the inner fence(s)

 Read Case Study:  Inquiring Minds Want to Know- NOW. Answer questions 1-9http://highered.mcgraw-hill.com/sites/dl/free/0073373702/855241/InquiringMindsWanttoKnowNow

1)     
 1. Build the management-research question hierarchy.

2)     
 2. What ethical issues are relevant to this study?

3)     
 3. Describe the sampling plan. Analyze its strengths and weaknesses

4)     
 4. Describe the research design. Analyze its strengths and weaknesses.

5)     
 5. Critique the survey used for the study.

6)     
 6. Prepare the survey for analysis. Set up the code sheet for this study. How will this study be set up to be tabulated by a statistical analysis program like SPSS?

7)     
 7. Assume you are compiling your research report. How would you present the statistical information within this case to the IndustryWeek decision maker, the manager who must decide whether or not to continue to publish reader service cards?

8)     
 8. Assume you are compiling your research report. What are the limitations of this study?

 

9)     
 9. Assume you are the decision maker for IndustryWeek . Given the declining value of the reader response card to subscribers, originally designed as a value-enhancing service to IW readers and advertisers alike, what further research might be suggested by the findings of this study? Or do you have sufficient information to stop the use of reader response cards in IndustryWeek ?