Marketing Management & Managerial Finance question

supplier

employee

partner

customer

In the research plan, the marketing researcher must define and delimit the problem that will be researched. Which of the following statements describes the type of information that should be included in this section?

A justification of the marketing research is unprofessional in this section or anywhere in the research plan.

The scope, that is, the limits of the research effort, should be described in this section.

This section should explain in detail the type of marketing information that will be gathered.

All of the above statements accurately define this section.

market research information.

market segmentation variable.

source of understanding competition’s strategy.

source to predict future trends.

Modified rebuy

Just-in-time purchase

Straight task buy

Straight rebuy

Products are generally classed according to two basic criteria. What are they?

New products and old products

Small products and new products

End use and degree of processing

Value pricing and quality discounts

An integrated approach to marketing communications:

focuses on mass marketing and customer acquisition.

is most interested in making transactions.

strives to create brand messages with strategic consistency.

uses a stable of promotional agencies.

Personal selling is an integral part of the __________ system.

marketing

financing

advertising

test market
Prestige pricing, odd pricing and __________ pricing are three types of psychological pricing strategy.

organizational

strategic

bundle

assured
Over the course of the past 40 years, the fastest growing segment of the American economy has been the:

management of major accounts.

production of tangible products.

performance of services.

production of consumer electronics.
Tariffs, import quotas, and other types of import restrictions hinder global business. These are usually established to promote __________, and these can be a huge road block for multinational firms.

trade relations

self-sufficiency

dependency

conflicting interests

strategic alliance, licensing, and direct investments.

legal compliance, philanthropic giving, and whistle blowing.

ethics, regulators, and rules for behavior.

committees, training, and common sense.

A firm operates multiple businesses that are not logically associated with one another. The firm is practicing:

multiple-product strategy.

single-product strategy.

related diversification.

unrelated diversification.
In the rational decision-making process, when a manager is considering the decision’s feasibility, satisfactoriness, and consequences, the manager is:

evaluating alternatives.

selecting an alternative.

recognizing and defining the decision situation.

identifying alternatives.
According to your textbook, the most common reasons that new business fail include:

lack of planning and unrealistic expectations for success. (Can be Option 3 as well)

bad luck, poor investments, and untrained personnel.

inexperience, neglect, weak control, and insufficient capital.

wasteful expenditures, indecisiveness in leadership, unethical behavior, and social irresponsibility.
A firm systematically delegates power and authority throughout the organization to middle- and lower-level managers. This firm is practicing:

delegation.

authority replacement.

responsibility coordination.

decentralization.
The set of organizational activities directed at attracting, developing, and maintaining the effective workforce is called:

occupational relations and investment management.

human resource management.

labor relations management.

human capital investment.
An employee who says, “I feel very angry that I have been passed over for this promotion” is exhibiting which component of an attitude?

Affective component

Cognitive component

Intentional component

Cognitive dissonance component
A firm has decided to use alternative forms of work arrangements. These arrangements could include:

empowerment, participation, and recognition.

merit pay, incentive pay, and additional time off.

job sharing, telecommuting, and flexible work schedules.

stock options, gain sharing, and collective bargaining.
In a particular organization, the operations manager communicates with other managers in the organization, for example the marketing manager. This is an example of __________ communication in which communication occurs more among managers than among non-managers.

subordinate

departmental

vertical

horizontal
Sometimes conflict is used by management to force change on an organization. Conflict can be stimulated by:

matching work habits of employees.

hiring outsiders to shake things up.

compromise.

expanding the resource base.

separating

distinguishing

creating back-up systems for

integrating

The goal of customer relationship management is to:

manage every customer relationship differently.

manage every customer relationship to maximum potential profitability.

reduce inefficient relationships through customer care.

identify and build loyalty among a firm’s customers.

Using profit as the sole guide for corporate action can lead to short term profits but:

increased corporate social responsibility options.

long-term loss of customers.

more complicated measurement challenges.

increased tax liabilities.

Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are:

centrally planned.

less focused on customer value creation.

identical.

more formal and structured.
After defining objectives and research needs, the next step in the marketing research process involves:

evaluation.

processing.

analysis.

design.
Between concept testing and market testing, a firm should engage in which stage of the product development process?

Product development

Marketing research

Brainstorming

Determining potential ROI
A static demand curve assumes:

income is derived from demand.

price is constant and fixed costs change.

everything except price remains constant.

a change in quantity demanded causes a change in price.

When electronic data interchanges (EDIs) are used to describe new products and provide pictures and information they support the __________ function in the four P’s of marketing.

product

price

promotion

place
The three elements in any IMC strategy are the consumer, the channels, and:

direct marketing feedback.

the Web track-software.

the results.

event sponsorship.
The “Got Milk?” ads are an extremely effective __________ campaign.

brand focused

consumer generated

primary demand

selective demand

Increased earnings

Maximizing cash flow

Maximizing shareholder wealth

Minimizing risk of the firm

bond holders.

common stockholders.

employees.

All of the above

seasonal products.

cyclical products.

consumer products.

high-profit products.

a cash budget.

an income statement.

a sales forecast.

a collections schedule.

At the break-even point, a firm’s profits are:

greater than zero.

less than zero.

equal to zero.

Not enough information to tell

Under what conditions must a distinction be made between money to be received today and money to be received in the future?

A period of recession.

When idle money can earn a positive return.

When there is no risk of nonpayment in the future.

If in determining the yield to maturity on a bond at a given interest rate, you get a value below the current market price, in the next calculation you should use:

a higher interest rate.

a lower interest rate.

a longer maturity.

a higher coupon payment.

The after-tax cost of preferred stock to the issuing corporation:

is the same as the before-tax cost.

is usually lower than the cost of debt.

is dependent on the firm’s tax bracket.

None of the above

Cash flow can be said to equal:

income before depreciation and taxes minus taxes.

income before depreciation and taxes plus taxes.

income before depreciation and taxes plus depreciation.

income after taxes minus depreciation.

If three investment alternatives all have some degree of risk and different expected returns, which of the following measures could best be used to rank the risk levels of the projects?

Coefficient of correlation

Coefficient of variation

Standard deviation of returns

Net present value

exposed-value.

enacted value.

cultural norm.

observable artifact.

Societal culture is shaped by all of these environmental factors except:

ethnic background.

religion.

assumptions and expectations.

political; legal setting.
According to a survey of students from 31 countries worldwide, a __________ correlation was found between self-esteem and self-satisfaction.

moderate positive

strong positive

low negative

moderate negative
Marjorie has no tolerance for negative inequity. She can be described as a(n):

benevolent.

a comparison other.

sensitive.

entitled.
Graduating from high school, Susan needs to apply for college admission. To determine which colleges to apply to, Susan requested information from 64 universities, compared them on six criteria important to her, and chose to apply to seven universities. This process can be described as a:

decision making process.

brainstorming process.

Delphi technique process.

representative heuristics.
Which of the following believed that all conflict ultimately threatens management’s authority and thus had to be avoided or quickly resolved?

OB specialists

Human relationists

Scientific Management experts

TQM advocates
Alex is to inform her subordinates that the expense reimbursement policy for travel has been significantly modified. Alex would be considered which of these?

Decoder

Medium

Sender

Noise
Which of these influence tactics is the LEAST used in the workplace?

Inspirational appeal

Ingratiation

Pressure

Consultation
Which of these is NOT a common denominator of all organizations?

Division of labor

Centralized decision making

A common goal

A hierarchy of authority
ABC Trucking, conducted an analysis of employee job satisfaction and turnover, and concluded that its turnover rate was 48%. This was primarily attributed to job dissatisfaction by employees. This represents a(n) __________ for ABC.

external force for change

social and political pressure

technological advancements

internal force for change