Jayce Writer

M1

1. From Chapter 1, review Figure 1.1 Marketing Process, and supporting text material.  Discuss the simple marketing model process and what is entailed in each step.

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2. From Chapter 1, discuss the concept of Customer Relationship Marketing (CRM).  What is this and why is it important in marketing?

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Due Oct 6.

3.  From Chapter 2, Fig 2.5 and related material, discuss the Marketing Mix and the Four P’s.  What does each represent and why is this a core concept in marketing? Think about the difference between Walmart and Nordstrom’s. How do they differ on the Four P’s? Why is this important?

4.  From Chapter 2, discuss Market Segmentation and Positioning. Why is this necessary in marketing? What does it do to improve marketing effectiveness?