the paper is done but not the outline.
Running head: CARTERS CLOTHING COMPANY
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Carters clothing company
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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your responses’ directed in the case study and save the document as one file.
Student name
I. Plan
A. Analyze the Situation
1. What is your general purpose?
2. What is your specific purpose?
3. Exactly what do you want your audience to think, feel or believe after receiving your message?
4. Who is your primary audience?
5. What is their background?
6. How are its members different from one another?
7. How are its members similar to one another?
8. What are their reactions likely to be to your message?
B. Gather Information
1. What information do your readers need to receive?
2. What facts must you gather in order to create an effective message?
C. Select the Right Medium
1. What medium were you told to use in the explanation of the task at the end of your resume or case?
2. If you used a different medium, why did you?
D. Organize the Information
1. What is your main idea or career focus?
2. Will you use the direct or indirect approach?
3. Why are you using the approach you chose?
II. Write
A. Adapt to Your Audience
1. How will you show sensitivity to your audience’s needs?
2. How much credibility do you already have with your audience?
3. How will you establish the additional credibility you need?
4. Will your tone be informal or more formal?
B. Compose the Message
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You DO NOT have to attach your first draft.
III. Complete
A. Revise the Message or Resume
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156:
1. First change?
2. Second change?
3. Third change?
4. Additional changes?
B. Produce the Message or Resume
Use effective design and layout for a clean, professional appearance. Proofread the Message or Resume.
Review for errors in layout, spelling, punctuation and other mechanics.
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You DO NOT have to list typos and mechanical errors.
C. Distribute the Message or Resume
Submit this and the final draft in the dropbox in one file.
CARTERS CLOTHING COMPANY
Annjonetta Sam
Devry University
CARTERS CLOTHING COMPANY
A rash of Rashes
Potential Skin Irritation
There has been a complaint from a few of our esteemed customers that their children have been affected by an irritation which is believed to have been caused by our garments with tag less labels. We would like to re affirm our commitment to giving our customers the very best of our services and that is why the Company has decided to take this matter very seriously to the extent of deciding to address it publicly. We would like to inform our customers who made purchases from the fall of 2007 to look out for any unusual reaction with their children and duly inform any of our offices, this is because the suspected tag less labels started being used then. To eliminate anxiety, we would also ask customers whose garments have tag less, labels that are solid white printed background to check out for any reaction in the children.
The Company would like to assure the customers that our clothing line are safe and what might have happened could have been an isolated case. It is not officially confirmed that the rashes were indeed caused by the said labels. I know some people may want to know why we have to label our garments; the reason is that it is the label that creates customer loyalty (Patty 2011). However the initial testing from previous stock indicates that the clothes are safe. Our loyal customers can attest to the fact that for the entire period that we have been in the market, no complain has ever been launched to us about our products. The Company would like to bring to the customers’ notice that for the season, we sold over 100 million garments and out of these, only 400 complains have arisen, it therefore means that we are not really sure that the said irritation was caused by some allergy or our garments material, however we would like to tell our customers that they should not panic because measures have been put in place for our garments to be analyzed by an external person before dispatch, this is just to make sure that nothing is left to chance.
The most important message that we would like to pass over to our valued customers at this time is that we have done thorough analysis and the results indicate that none of our garments are infected (Ann 2010). The investigation has seen the screening of garments in all our outlets and suppliers by both company and independent doctors who have confirmed to us that none of Carter’s garments contains a known skin irritants or abrasive chemicals. Again we would like to reiterate that since the number that is reported to have been affected is very small, there is a likelihood that it was an allergy or maybe the babies have sensitive skins, therefore there is no cause for alarm as we wait for more advanced tests to be carried out because as we have always said, we want to make sure that all our customers are safe.
Since the problem at hand is so limited and no serious case has been reported, we would like to make sure that none of our customers is exposed to any emotional suffering and anxiety. To achieve this, the company would wish to inform the general public that we have decided to hold a very consultative meeting with the US Consumer products Safety Commission and after serious consultation the company has decided not to recall any of its garments because the commission has verified the information presented to it and it has advised that there is no cause for alarm (Mable 2011). However as we wait for findings from other quarters, we would like to advise the parents to switch on to other garments in the meantime.
Carter garments prides itself as a clothing line that values its customers and customer satisfaction is paramount to us, due to this we would like to inform our esteemed customers who have been affected or those who are not satisfied in any way that they are free to return the garments and get full refund. The refund can be done at any of our outlet on producing a receipt. Lastly we are attaching two photographs to help the customers identify the garments in question by checking out the ones with the solid background label and the other labeling style in order to make an informed choice.
In the meantime we at carter clothing Company would like to re-affirm our commitment to putting our customers first before anything else. It is for this reason that we were looking into the possibilities of recalling all our garments that were sold during the season in question but the consumer watch dog advised not to worry because our garments were safe. It is still in the same spirit that we are willing to do some refunds where it is warranted as stated above. Otherwise we want to inform the public that we remain faithful to our values of putting the customer first. In order to reduce the anxiety and give confidence to our customers, we would like to inform all the customers that we have agreed with the consumer watch dog that they make a report of the findings available for the public and the reports can be picked form any of their offices or our stores.
We would like to apologize for the inconvenience that was caused by the unfortunate incident and which has caused anxiety among our customers and emotional turmoil to our employees. For the affected customers and their families, we would like to say that we are sincerely sorry for the events that have been preceded by the incident. On a different note, we would like to thank our employees for remaining steadfast to their course and putting in a lot of efforts and man power to investigate what would have triggered the rash. Lastly we thank the consumer body for restoring the confidence of our customers.
References
Mable G (2011): The science of after sale services. Oxford: Oxford University Press
Anna M (2010): The economics of public relations. London: Macmillan
Patty L (2011): Customer care. New York.NYP