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Individual Research Project: Part 4
Starbucks
Author’s Note
This research is being submitted on November 4, 2013 for Principles of Management course at College.
An Introduction and Discussion of Starbucks Coffee Company
Due to the dynamic and competitive nature of today’s business, companies are at times pushed into unethical behavior. However, some companies still manage to carry out their business professionally and above all adhere to ethical behavior (Salemi, 2003). In ethical behavior, businesses desist from cutting illegal deals or breaking the law to make more profits. Companies that observe ethical behavior not only just think about profits but also think about the effects of their actions to other companies, customers and the environment as well. Thesis statement?
[PH1]
Overview of company?
[PH2]
Starbucks Coffee Company is one of the world’s leading coffee roasting companies since 1971. The coffee world is very corrupt and full of black market dealings; nevertheless, Starbucks has managed to commit itself to ethically sourcing and roasting the highest level of quality coffee in the world (Adriana 2003)
[PH3]
. It observes integrity in its coffee dealing –especially during the world coffee auctioning conferences where other companies circumvent the set rules.
[PH4]
Starbucks is compliant to the business and ethics standards as this helps it to protect the culture and the reputation of the company. The company treats its employees with dignity and respect as compared to other companies that are profit driven
[PH5]
(Harun 2008). The company also does its purchases from suppliers through legal channels
[PH6]
. Being ethically compliant has enabled the company to connect emotionally with its customers
[PH7]
. Starbucks believes it is important to help care for our planet, and they encourage and work with others to do the same. As a company that relies on an agricultural product with the potential to be impacted by changes in climate, Starbucks is committed to reduce its operating costs and increase shareholder value through energy and water efficiency,
[PH8]
and believes they should reflect the values of their customers and their partners, as they believe it simply makes good business sense.
My research was to establish the businesses that adhere to the legal requirements in their dealings in both local and global arena. I relied on interviews and legal documents possessed by the business. The feedback of customers was integrated in determining which businesses had ethics and those who were self centered on making profit. The results can be interpreted in the sense that those who were criticized seemed not to observe ethical practices and vice versa.
[PH9]
Summary of Interview Starbucks Manager on CSR.
Jarrid Baldwin, corporate affairs head at Starbucks, has ten years experience in corporate management having worked with Proctor and Gamble in various capacities across three continents. In 2001, he joined McDonald’s as the chief financial officer and spearheaded the company to massive cost cutting strategy during which he was honored with several awards before joining Starbucks. He is an alumni of the University of Miami and holds a Masters of Arts in Business Administration.
His becoming part o
[PH10]
f the company was important as it is during his tenure that the company started engaging in CSR strategy and set the level for others. In addition, his interview and speech were important since he has been instrumental in rebranding the company and removing the negative connotations that is associated with the company in coffee growing countries. He was also instrumental in ensuring the company was ISO certified and that achievement that had eluded Starbucks for several years.
Altogether, in his speech, Mr. Baldwin pointed out that Starbucks runs a business by responsibility and conducting itself in the methods which require to giving trust and respect to its customers and neighbors. In this way, it calls “shared planet” which means Starbucks emphasizes on ethical sourcing, environmental stewardship and community involvement. Moreover under the company’s operation, it also believes supporting the good workplace for partners or staff encouraging ethical business practices and maintaining legal compliance, corporate governance and also public policy (Sebhatu, 2012).
[PH11]
During his interview, Mr. Baldwin indicated that in terms of CSR, Starbucks has a good governance structure, a good ethical conduct and social responsibility is the core strategy to their way of running business. Additionally, I learned that Starbucks also focuses on maintaining the relationship between stakeholders and their company since they valued their customers, suppliers and neighbors. Altogether, the main point that Mr. Baldwin honed in on was that Starbucks’ CSR strategy was to conduct its business in a way that is environmental friendly, socially and economically beneficial to the community. Hence, one of many major reasons they have engaged in various CSR projects.
In conclusion, I learned that attracting and retaining its partners (employees) as well as generating customer loyalty, reducing operating costs, strengthening their supply chain and licenses to operate, are all of the key elements that has made Starbucks a very successful and prosperous company.
[PH12]
The Interview with Mr. Baldwin
The interview was conducted with the aim of establishing the operations of the company, the social responsibility to the community and the ethical practices of the business. The variables included the market volume, the sales figures and the awards of recognition that the company has received during its operation.
Significance to managers and managerial students
[PH13]
Conclusion
[PH14]
Reference
[PH16]
s
Harun, K. (2008). Introduction to business ethics. Oxford: Oxford University Press
Salemi, M. (2003).Ethical issues in business. London: Macmillan publishers
Adriana, J. (2003). Why business fail the ethics test. Nairobi: Longman publishers
|
Criteria |
Maximum Points |
Points Received |
Comments |
|
|
Rough draft is substantially completed with minimal placeholders for development. |
20 | 15 |
While you provided some general examples, please expand on these and provide specific examples that support your thesis statement in your final paper. Please see comments in the paper for missing sections. Please note that you will need a minimum of 6 credible references for your final paper. |
|
|
Thesis statement is well developed and supported by the body of the paper. |
Please continue working on an effective thesis statement that is adequately supported by the evidence in the body of the paper. |
|||
|
In text and reference citations are appropriately documented throughout the paper using APA format. |
10 |
Please continue to work on proper formatting for in text citations and references.
Please make sure that any and all information used from outside sources are documented with in text citations and corresponding references.
|
||
|
Proper grammar, sentence structure, spelling, and punctuations are evidenced throughout the paper. |
Please make sure your entire paper is written in objective third person (do not use I, me, we, us, etc.).
Please proofread your entire paper for proper grammar and sentence structure. I would strongly encourage you to submit your final paper to online tutoring for additional feedback before submitting.
|
|||
|
Total |
26.4 |
33×20%(2 days late)=26.4 |
Jessica, please structure your final paper as follows:
- Introduction with thesis statement
- Overview of company (number of employees, mission, vision, national or international, etc.)
- Ethical and socially responsible behaviors that support thesis statement
- Incorporate interview with significant individual that impacts organization
- Explain the significance of this organization in terms of management practices to managers and managerial students
- Conclusion – reiterate thesis statement and provides a brief overview of major points that support thesis statement
**Note that the final paper needs to be 5-8 pages excluding the title paper and references
**Need a minimum of 6 credible references for your final paper
[PH1]Please develop a strong thesis statement. What are you going to argue about Starbucks in the context of ethical and socially responsible behaviors? Please see the archived open house session on tools for developing a strong thesis statement. [PH2]When was it founded, what do they do, are they local, national or international, how many employees, are they a private or public organization, what are their vision and mission statements? Please make sure all of this information is included in your rough draft and final paper. [PH3]Need comma between name and year (e.g. Adriana, 2013). [PH4]How did it do this? Please provide specific examples and details. [PH5]How does it do this? Please provide specific examples supported by credible references. [PH6]Please expand on this with relevant examples. [PH7]Expand on this please. [PH8]How are they doing this? Please provide specific examples. [PH9]Please make sure that the entire paper is written in objective third person. [PH10]Please restructure for clarity. [PH11]Did not see corresponding reference. [PH12]Need to write in objective third person. [PH13]What is the significance of this organization in terms of management practices to managers and managerial students? Please be sure to include this in your final paper. [PH14]In your conclusion, please reiterate thesis statement and provide a brief overview of major points that support thesis statement. [PH15]You do not need this section in your final paper. [PH16]Please note that you will need a minimum of 6 credible references for your final paper. Please make sure all references are in proper APA format.
Running Header:
Individual Research Project: Part 4
1
Research on
Starbucks
8
Individual Research Project: Part 4
Starbucks
College
Author’s Note
This research is being submitted on November 4, 2013 for Principles of Management course at College.
An Introduction and Discussion of Starbucks Coffee Company
Due to the dynamic and competitive nature of today’s business, companies are at times pushed into unethical behavior. However, some companies still manage to carry out their business professionally and above all adhere to ethical behavior (Salemi, 2003). In ethical behavior, businesses desist from cutting illegal deals or breaking the law to make more profits. Companies that observe ethical behavior not only just think about profits but also think about the effects of their actions to other companies, customers and the environment as well. Thesis statement? Comment by Pam H: Please develop a strong thesis statement. What are you going to argue about Starbucks in the context of ethical and socially responsible behaviors? Please see the archived open house session on tools for developing a strong thesis statement.
Overview of company? Comment by Pam H: When was it founded, what do they do, are they local, national or international, how many employees, are they a private or public organization, what are their vision and mission statements? Please make sure all of this information is included in your rough draft and final paper.
Starbucks Coffee Company is one of the world’s leading coffee roasting companies since 1971. The coffee world is very corrupt and full of black market dealings; nevertheless, Starbucks has managed to commit itself to ethically sourcing and roasting the highest level of quality coffee in the world (Adriana 2003). It observes integrity in its coffee dealing –especially during the world coffee auctioning conferences where other companies circumvent the set rules. Starbucks is compliant to the business and ethics standards as this helps it to protect the culture and the reputation of the company. The company treats its employees with dignity and respect as compared to other companies that are profit driven (Harun 2008). The company also does its purchases from suppliers through legal channels. Being ethically compliant has enabled the company to connect emotionally with its customers. Starbucks believes it is important to help care for our planet, and they encourage and work with others to do the same. As a company that relies on an agricultural product with the potential to be impacted by changes in climate, Starbucks is committed to reduce its operating costs and increase shareholder value through energy and water efficiency, and believes they should reflect the values of their customers and their partners, as they believe it simply makes good business sense. Comment by Pam H: Need comma between name and year (e.g. Adriana, 2013). Comment by Pam H: How did it do this? Please provide specific examples and details. Comment by Pam H: How does it do this? Please provide specific examples supported by credible references. Comment by Pam H: Please expand on this with relevant examples. Comment by Pam H: Expand on this please. Comment by Pam H: How are they doing this? Please provide specific examples.
My research was to establish the businesses that adhere to the legal requirements in their dealings in both local and global arena. I relied on interviews and legal documents possessed by the business. The feedback of customers was integrated in determining which businesses had ethics and those who were self centered on making profit. The results can be interpreted in the sense that those who were criticized seemed not to observe ethical practices and vice versa. Comment by Pam H: Please make sure that the entire paper is written in objective third person.
Summary of Interview Starbucks Manager on CSR.
Jarrid Baldwin, corporate affairs head at Starbucks, has ten years experience in corporate management having worked with Proctor and Gamble in various capacities across three continents. In 2001, he joined McDonald’s as the chief financial officer and spearheaded the company to massive cost cutting strategy during which he was honored with several awards before joining Starbucks. He is an alumni of the University of Miami and holds a Masters of Arts in Business Administration.
His becoming part of the company was important as it is during his tenure that the company started engaging in CSR strategy and set the level for others. In addition, his interview and speech were important since he has been instrumental in rebranding the company and removing the negative connotations that is associated with the company in coffee growing countries. He was also instrumental in ensuring the company was ISO certified and that achievement that had eluded Starbucks for several years. Comment by Pam H: Please restructure for clarity.
Altogether, in his speech, Mr. Baldwin pointed out that Starbucks runs a business by responsibility and conducting itself in the methods which require to giving trust and respect to its customers and neighbors. In this way, it calls “shared planet” which means Starbucks emphasizes on ethical sourcing, environmental stewardship and community involvement. Moreover under the company’s operation, it also believes supporting the good workplace for partners or staff encouraging ethical business practices and maintaining legal compliance, corporate governance and also public policy (Sebhatu, 2012). Comment by Pam H: Did not see corresponding reference.
During his interview, Mr. Baldwin indicated that in terms of CSR, Starbucks has a good governance structure, a good ethical conduct and social responsibility is the core strategy to their way of running business. Additionally, I learned that Starbucks also focuses on maintaining the relationship between stakeholders and their company since they valued their customers, suppliers and neighbors. Altogether, the main point that Mr. Baldwin honed in on was that Starbucks’ CSR strategy was to conduct its business in a way that is environmental friendly, socially and economically beneficial to the community. Hence, one of many major reasons they have engaged in various CSR projects.
In conclusion, I learned that attracting and retaining its partners (employees) as well as generating customer loyalty, reducing operating costs, strengthening their supply chain and licenses to operate, are all of the key elements that has made Starbucks a very successful and prosperous company. Comment by Pam H: Need to write in objective third person.
The Interview with Mr. Baldwin
The interview was conducted with the aim of establishing the operations of the company, the social responsibility to the community and the ethical practices of the business. The variables included the market volume, the sales figures and the awards of recognition that the company has received during its operation.
Significance to managers and managerial students Comment by Pam H: What is the significance of this organization in terms of management practices to managers and managerial students? Please be sure to include this in your final paper.
Conclusion Comment by Pam H: In your conclusion, please reiterate thesis statement and provide a brief overview of major points that support thesis statement.
Input from Journals and Books Comment by Pam H: You do not need this section in your final paper.
Richard, W. (2012). Corporate Social Responsibility and Environmental Management. Asian Institute of Technology Review, 51 (4), 1535-3966
The researchers in this journal seek to address the issues that surround corporate social responsibility in relation to business ethics. The authors have addressed the issues of how companies use the concept of corporate social responsibility to pursue their own interests in the name of doing good for the communities.
Laura Sierra-G. (2012) Stakeholder engagement in corporate social responsibility. An exploratory study.Asian Institute of Technology, 11(2), 344-488
The researchers in the journal have explained the reasons as to why companies are the main beneficiaries of corporate social responsibility contrary to belief that it is the community that benefits from these activities. Another issue that the authors have touched on is how corporate social responsibility violates business ethics to a large extent that when companies draft the plans for these programs, they do so with profits in mind.
Salemi, S . (2010). Introduction to business ethics. Nairobi: Salemi Publishers
This book examines the various dimensions on business ethics and it goes further to explain how companies break the ethical codes in the name of corporate social responsibilities. According to them, corporate social responsibility is a noble cause that has been abused.
Smith, W. (2010).Corporate Social Responsibility. Oxford: Oxford University Press.
The author of this book focuses on the various dimensions of corporate social responsibility in organizations. The book discusses the various aspects and approaches that companies use to carry out their corporate social responsibility programs. The importance of corporate social responsibility is also explained.
Reference
s Comment by Pam H: Please note that you will need a minimum of 6 credible references for your final paper.
Please make sure all references are in proper APA format.
Harun, K. (2008). Introduction to business ethics. Oxford: Oxford University Press
Salemi, M. (2003). Ethical issues in business. London: Macmillan publishers
Adriana, J. (2003). Why business fail the ethics test. Nairobi: Longman publishers
Criteria
Maximum Points
Points Received
Comments
Rough draft is substantially completed with minimal placeholders for development.
20
15
While you provided some general examples, please expand on these and provide specific examples that support your thesis statement in your final paper.
Please see comments in the paper for missing sections.
Please note that you will need a minimum of 6 credible references for your final paper.
Thesis statement is well developed and supported by the body of the paper.
15
7
Please continue working on an effective thesis statement that is adequately supported by the evidence in the body of the paper.
In text and reference citations are appropriately documented throughout the paper using APA format.
10
7
Please continue to work on proper formatting for in text citations and references.
Please make sure that any and all information used from outside sources are documented with in text citations and corresponding references.
Proper grammar, sentence structure, spelling, and punctuations are evidenced throughout the paper.
5
4
Please make sure your entire paper is written in objective third person (do not use I, me, we, us, etc.).
Please proofread your entire paper for proper grammar and sentence structure.
I would strongly encourage you to submit your final paper to online tutoring for additional feedback before submitting.
Total
50
26.4
33×20%(2 days late)=26.4
Please structure your final paper as follows:
· Introduction with thesis statement
· Overview of company (number of employees, mission, vision, national or international, etc.)
· Ethical and socially responsible behaviors that support thesis statement
· Incorporate interview with significant individual that impacts organization
· Explain the significance of this organization in terms of management practices to managers and managerial students
· Conclusion – reiterate thesis statement and provides a brief overview of major points that support thesis statement
**Note that the final paper needs to be 5-8 pages excluding the title paper and references
**Need a minimum of 6 credible references for your final paper
