15-17 slides with speaker notes (300-350 words for each slide) |
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Details: |
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Objective: |
Complete a country study to identify the opportunities and challenges facing marketers across international borders Critically discuss the marketing functions of product, pricing, distribution, and marketing. Communication in an international scope Evaluate situations that present potential ethical and legal issues and develop solutions for those issues on a global scale Evaluate the impact of technology on marketing internationally and using effective communication techniques |