USA: +1(669)289-8683 
Sign in
A pretty simple case study
analyze the European Business of tyre selling the company “Pneus on line”. Usethe following questions below, to analyze and comment the European strategy.
Provide your analysis in PPT,11 slides maximum
here are the questions, which you can also find on the pdf enclosed in the attachments. pretty simple ones… using these questions, make a powerpoint max 11 slides.. analyzing the case study.
1. Which families of products and/or services?2. What is the business model of tyre selling in Europe?3. Where is registered the company? Where is the web site registered? Does this company haveEuropean subsidiaries?4. How is the company handling the European VAT issues?5. What are the payment conditions? What do you think of that?6. What is the customer support policy: Where is located the hotline?7. Summarize and comment the European strategy.
Pneus Online Suisse – Copyright © 2001/2010
MANAGING INTERNATIONAL BUSINESS
CASE PNEUS ONLINE
Using this document, analyze the European Business of tyre selling the company “Pneus on line”. Use
the following questions to analyze and comment the European strategy. Provide your analysis in PPT,
12 slides max.
1. Which families of products and/or services?
2. What is the business model of tyre selling in Europe?
3. Where is registered the company? Where is the web site registered? Does this company have
European subsidiaries?
4. How is the company handling the European VAT issues?
5. What are the payment conditions? What do you think of that?
6. What is the customer support policy: Where is located the hotline?
7. Summarize and comment the European strategy.
Professionalism and passion
Pneus-Online, who is pioneer in selling tyres on the internet, is the first tyre selling site in France. We
are the only site to have won the French consumers’ trust since 2001. This is due to our special history.
For us, professionalism is lead by the passion for our work.
The beginnings
Pneus-Online was founded in April 2001 by Alexis Nerguisian, information technology consultant,
specialized in banking software and a sports car race fan. The idea of creating Pneus-Online was born
from a real need of its founder, who used to see his tyres “melt” at the end of every race. He then
began looking for a solution to pay his tyres less. Why not buy them on the internet? This step, so bold
in 2001, when internet companies were passing through an economical crack, didn’t find any followers
among Alexis Nerguisian’s friends and family at the back then. The partners weren’t so confident
either. How to trust someone with such a daring project?
Pioneers
Following its revolutionary idea, Alexis Nerguisian struggled day by day for almost a year to develop
what was to become France’s first tyre selling site. The site wasn’t even effectively launched when the
first order came to deny all pessimistic forecast. Very quickly, Pneus-Online was a victim of its own
success. It then had to extend, evolution that the company has continuously known since 2001.
A Winner’s Philosophy
From 600 tyres sold in 2002, to more than 200.000 pieces a year currently, what had basically started
as a small business has quickly grown into a young and dynamic company. Nothing kept us from
evolving. We owe this success to our good image: the one of a company that always tries to anticipate
its customers’ needs, is always ready to listen to their demands, very receptive and reactive to every
question. As the founder says, our philosophy consists in “(…) offering products and services at the
best prices within the shortest deadline, constantly providing guaranteed quality”. The proof that we
have always kept our promises is that since our creation several tens of thousands clients have chosen
us.
Pneus Online Suisse – Copyright © 2001/2010
Leader and pioneer in the sale of tyres on line
Leaders
We are young, dynamic, innovative and ambitious and we are all trilingual because we do not
conceive communicating with our clients otherwise than in their native languages. Our team speaks
perfect French, English, German, Spanish, Portuguese, Italian and Dutch.
The evaluations are encouraging. Our turnover has increased to over 150% the last two years. We are
French customers’ first choice. But Pneus Online is also present in Spain, Germany, Switzerland,
Belgium, Austria, Great Britain, Luxembourg, Italy, Portugal and in the Netherlands since December
2009.
First in France
We are French customers’ first choice, because we have a very complete and large offer and various
professional services. We have always fulfilled our promises.
Our philosophy goes way beyond commercial reasons. Pneus Online is not only a commercial site, but
a real tyre encyclopaedia. Our technical tips allow our clients to choose their tyres in a professional
manner.
Professionalism is always rewarded. Pneus Online already works with car professionals. Harley
Davidson providers, Porsche, BMW and Peugeot garages order tyres on our website.
List of our services and products
Unique Services
At Pneus Online we always try to predict consumers’ needs. This is why our offer is so wide:
– a complete delivery and tyre fitting offer in our fitting centres,
– we are the first in Europe to launch a 24 month insurance cover for flat tyres,
– a hotline open Monday-Friday, from 8am to 11am and from 1pm to 4pm,
– a professional department, answering by mail to any of our clients’ questions.
The list of our products shows our ambition to become the most complete tyre selling website:
– car, motorbike, all terrain and truck tyres,
– all season, summer and winter tyres,
– cross, trail, scooter, enduro, road and trail tyres.
Our Fitting Centres
Partner fitting centres in Europe: 13905
France 4394 United Kingdom 503 Switzerland 1050 Germany 4176
Luxembourg 8 Austria 432 Belgium 407 Spain 1061
Italy 1481 Portugal 259 Netherlands 118 Ireland 16
Our Figures
– the biggest range of 10 to 26 inch tyres,
– 900,000 car tyres,
– 180,000 motorbike tyres,
Pneus Online Suisse – Copyright © 2001/2010
– over 1,100 snow chains,
– more than 70 car accessory products,
– over 13905 fitting stations,
– more than 800,000 visits
The Future
At Pneus-Online, we have ambitious projects and goals:
– enlarge our products and services offer,
– extend our fitting centre network,
– reduce the delivery terms,
– work with the greatest tyre manufacturers,
– enlarge our team.
Our commitments
To meet all your needs, we offer a wide range of tyres for cars, SUVs, light truck, and motorcycles
of all brands and sizes, from 10 to 25 inches. With more than 500,000 tyres in stock, we have tyres
to suit your vehicle or motorcycle, budget, and quality criteria.
PNEUS ONLINE offers you the best brands at discount prices.
All of the tyres available on PNEUS ONLINE are new and covered by manufacturers’ guarantees.
Whatever the price and the quantity of ordered tyres, delivery is free of charge.
Delivery time ranges from three three (3) to five (5) business days. This is intended as an estimate
only.
PNEUS ONLINE meets all security standards for online payment. All payments made on PNEUS
ONLINE (SSL 128 bits) are covered by the R.B.S. security system known as WorldPay.
Business Information
The Web site is ruled by PNEUS ONLINE TRADING, the Dutch subsidiary of PNEUS ONLINE
SUISSE whose assets total 100.000 CHF, is registered with the Geneva Business Registration Office
under the number CH-660-6159008-9.
Receipt number for our declaration to the CNIL (French commission for personal information
protection): 1051207
VAT
– VAT identification number in Germany: DE 815007812
– VAT identification number in Austria: AT U64442277
– VAT identification number in Belgium: BE 0806835013
Pneus Online Suisse – Copyright © 2001/2010
– VAT identification number in Spain: ES N0034836G
– VAT identification number in France: FR 00 509379103
– VAT identification number for Ireland: IE 9736287H
– VAT identification number in Italy: IT 00129179990
– VAT identification number in Luxembourg: LU 22952987
– VAT identification number in the Netherlands: NL 819696043B01
– VAT identification number in Portugal: PT 980406129
– VAT identification number in Switzerland: CH 701 492
– VAT identification number in the UK: GB 922 9835 00
Delivery
Shipping is free of charge.
Delivery time ranges from 3 to 5 business days after payment is received and is given as an estimate
only. Consequently, a longer delivery time can in no way result in rebates or cancellation of current
orders.
Tyres are attached with a plastic band or a solid plastic wrap. A parcel generally contains 2 tyres
(motorcycle tyres and car tyres up to 17 inches incl.).
Light truck tyres, 4×4, 4WD and car tyres 18 inches and above are usually shipped in parcels of 1 tyre.
It is mandatory that the client checks his tyres himself before the fitting is done. In case of
mistake in the tyres shipped, the tyres will not be taken back or refunded AFTER mounting.
The client has the possibility to track his/her parcels thanks to parcel numbers communicated by email
48 to 72 hours after payment is received.
If 48 to 72 hours after payment is received by PNEUS-ONLINE, parcel number is still not available,
client must contact PNEUS-ONLINE contact form in order to obtain parcel numbers.
The client has the possibility to choose a fitting station for the shipping and fitting of the tyres only.
Fitting will be done in that specific fitting station only.
It is the client’s duty to contact the garage before ordering to make sure he can receive and mount the
tyres.
It is mandatory that the client checks his tyres himself before the fitting is done. In case of
mistake in the tyres shipped, the tyres will not be taken back or refunded AFTER mounting.
Delivery is done by a transport company under contract with PNEUS-ONLINE. In case of absence,
the delivery person is supposed to leave a delivery notice in the client’s mailbox. Client should then
contact PNEUS-ONLINE e-mail or the transport company within 3 to 4 days after initial delivery.
After this deadline, the tyres will be returned to the PNEUS-ONLINE warehouses. If the client
wishes to have the tyres delivered a second time, he must pay a set delivery price of 22 GBP, tax
included, per tyre (See Terms and Conditions)
In case of missing products at the time of delivery, the client must make mention of this in writing on
the delivery receipt provided by the delivery person. The client must then rapidly inform PNEUS
ONLINE of his/her concerns by e-mail, phone, or registered mail addressed to PNEUS-ONLINE, 71
chemin du moulin Carron, 69570 DARDILLY, FRANCE, within 48 hours after delivery.
PNEUS ONLINE will then ship missing product rapidly to client.
Pneus Online Suisse – Copyright © 2001/2010
Important !
If nothing is indicated on the delivery receipt, PNEUS-ONLINE will not take any complaint into
consideration. (See Terms and Conditions)
In case of damaged or non-matching products received, the client has the right to refuse delivery and
make mention of this in writing on the delivery receipt provided by the delivery person. The client has
7 days to fully check merchandise and make claim to PNEUS ONLINE of his/her concerns by email,
phone, or registered mail addressed to PNEUS ONLINE, 71 chemin du moulin Carron, 69570
DARDILLY, France.
It is mandatory that the client checks his tyres himself before the fitting is done. In case of
mistake in the tyres shipped, the tyres will not be taken back or refunded AFTER mounting.
If delivery has still not occured within 5 days after receipt of parcel numbers, the client must inform
PNEUS ONLINE by phone, fax or contact form.
A claim will then be filed with the transport company in order to find the reason for lateness.
Different case scenarios :
– Transport company does not find the shipping address or does not have shipping address anymore
Solution : PNEUS ONLINE TRADING transmits the complete address to the transport company.
Parcel will be delivered within 48 to 72 hours.
– The parcel is not trackable. The transport company files a claim which can take up to 10 business
days.
Solution : If the parcel is found, it will be shipped to the client.
If the parcel is lost, PNEUS ONLINE TRADING proceeds to a new shipment or a refund of the order,
according to client’s instructions.
Payment information
Whatever the selected payment method, the confirmed order will only take effect once PNEUS
ONLINE’s bank has received payment.
It takes 24 to 48 hours to validate bank transfers.
Please indicate your order number on the bank transfer form.
Company: PNEUS ONLINE TRADING
Bank: R.B.S.
Account nr: 10313578
Sort code: 160038
SWIFT/BIC: RBOSGB2L
IBAN: GB58 RBOS 1600 3810 3135 78
PAYMENT IN FRANCE
Chèque à l’ordre de PNEUS ONLINE TRADING, à envoyer à l’adresse suivante :
PNEUS ONLINE SUISSE
Rue Alexandre Gavard 16
1227 CAROUGE (SUISSE)
Pneus Online Suisse – Copyright © 2001/2010
European Service Hotline PNEUS ONLINE TRADING
71, chemin du moulin Carron
69570 Dardilly – France
——————————————————————————————————–
PNEUS ONLINE Press Release, April 2010
40% growth for PNEUS ONLINE™
Pneus Online™, reference website in the online sale of tyres on the Internet, realized a growth of 40
% of its turnover in the 1st quarter 2010. Pioneer at the time of its launch in 2001, the giant of the
online tyre goes into high gear.
A harsh winter and a difficult economical environment enhance the growth of the discounter
When the growth of the other E-commerce websites are generally settling down, Pneus Online™,
which starts its 9th year of activity, enjoys a 40% growth in the 1st quarter 2010.
« This growth can be explained by various factors » explains Alexis NERGUISIAN, Director of
Pneus Online™, « first, the harsh winter that Europe has known and which favoured the purchase of
winter tyres in the beginning of this year ». He adds « Then, Pneus Online™ strongly worked on
lowering even more our selling prices on many tyre dimensions. Finally, purchasing tyres on the
internet is becoming a habit in the United Kingdom, and this phenomenon has been emphasised by the
economic crisis: the customer looks for the best price and ends up choosing Internet».
Pneus Online™ also speeds up its international development. Already present in 11 countries after
opening itself to the Netherlands and Ireland, three new countries will be launched before the end of
this year.
About Pneus Online™
Founded in 2001, Pneus Online™ sells tyres on the Internet at « deflated prices »: 25 to 40% cheaper
than in traditional selling outlets. Pneus Online™ has one of the biggest partner fitting stations
network with over 13,000 centers in Europe for the delivery and the fitting of the tyres ordered online.
Pneus Online™ made a €14.7 million turnover in 2009 selling in the United Kingdom, the
Netherlands, Austria, France, Spain, Switzerland, Germany, Portugal, Belgium, Luxembourg, Italia
and Ireland.
