need help in intro Business class ( BUS 1) 4 questions need to be answered ASAP.

see the attachment below

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BUS 1

Mini Exam – Chapters 11 – 13

40 Points

Short Answer – Mind your time

Answer four questions. One question from Pool 1, one from Pool 2, and

two from Pool 3. Answer the XC question for extra credit if desired.

Question point count weighted equally.

It is all about business, so make sure to demonstrate / synthesize the bigger picture of business. I am thinking

each answer would be about 250 – 300 words each, depending upon writing style. If you tend to be descriptive

and whatnot, that number could be 350 – 450 words.

Sidebar: Gauge your knowledge level in this way. This exam should take about 90 – 120 minutes to complete.

Students taking much longer may want to work with me to assess / discuss ways to help master this material in

a future conference session.

Pool 1
1. Describe / discuss / examine the difference between training and developing employees from within the

context of HRM.

2. Describe / discuss / examine the purpose of a performance appraisal. Provide example as necessary.

Pool 2

3. Identify and describe the major tactics used by unions and management when collective bargaining
efforts break down. What are the current trends with unions today?

Pool 3

4. Why is market segmentation important? Describe at least three ways organizations can segment

consumer markets.

5. Describe the steps involved in conducting marketing research. Provide an example to demonstrate the

basics.

6. Can marketing “create” needs? Be thorough in supporting your answer.

XC

7. “Perception is reality and must be managed.” Discuss this statement thoroughly from a “business
perspective”. Provide examples.