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With the information gathered in Phase II and the internal firm analysis from Phase III, identify one major strategic issue the company faces and must tackle now in order to place it in a better position into the future (3-5 years out). Provide a draft copy of your two strategic issues to your instructor. See due date in syllabus.
remember
*Stratigic issue not an Operational issue ( see ppt uploaded )
* I choosed globlization ( B&J’s Hageen dase, cold stone ect .., how could expanding into more markets would affect them ) ect ..
also tryo to google Ben and Jerry’s globlization and see if you can find more resources
Strategy
or
Operations
?
How to decide the difference?
Extracted from Strategize! Experiential Exercises in Strategic Management, 3rd ed, by Gopinath and Silciliano
Strategy or Operations
Strategy
Involves development of strategies for the total organization.
Includes defining the mission, overall corporate goals; determining what businesses to be in and how to compete in those businesses.
Operations
Helps to make strategic-level decisions work.
Activities that keep the business running efficiently in areas of HR, finance, marketing, accounting, engineering, manufacturing, etc.
To clarify what is strategic versus operational, ask these questions:
Is the decision about changing the firm’s position within the industry?
Will the decision involve a new business area?
Does the decision have a significant financial impact on the firm?
Would it evoke a significant response in the environment—that is from competitors or other stakeholders?
An answer of YES to any or all of these would indicate a strategic decision.
Strategy
Benefit of distinguishing is that you begin to develop a type of strategic thought process.
Effectiveness at both strategic and operational decisions essential to competitiveness, but operations easier for competitors to imitate.
Your projects require Strategic Recommendations, not operational.
Why distinguish?
