Week 5 Assistance

Each must be 200-300 words and use this source: Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). M: Advertising. New York, NY: McGraw-Hill Irwin. ISBN: 9780078028915

1. Ethics in Advertising   Identify and discuss the ethical responsibilities of an advertiser, including the legal and regulatory perspective. Assess what the industry has done to meet those responsibilities, giving a specific example. Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” postings will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.  
2. Social Responsibility   Assess some of the criticisms aimed at the advertising industry. Determine whether or not advertisers create advertising copy in the best interests of society, giving a specific example. Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” postings will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.