CHR qs-2

-Here is question 2. Parts 1 and 2 are a combined 2,000-2,500 word count and part three is 800-1,000. This is on the company from the other questions you have done for me CHR Hansen -Now that you know everything possible about your customer, how will you connect your message with the customer market segment that you have been developing throughout Weeks 1–3? For this project, you will create 2 sales opportunities to use to reach out to your customers based on what you know about your industry and product. You will use 2 direct marketing techniques: an advertisement and a sales pitch. The project is separated into 2 parts. Part 1: This will be a digital advertisement that creates an emotional appeal to reach your target segment of customers, influencing them to buy your product. Include the following elements in your ad:A logo and/or slogan A headline At least 200 words of body copy listing 2 features and 2 benefits of the product A visual communication element A 300-word summary of your creative intentRemember to include the target market’s demographics and psychographics and how the creative ad connects with the selected customers.Part 2: This will be an electronic sales pitch or presentation of 300–500 words, including the following elements:A promotional element, such as a coupon; discount; or buy one, get one free Explanation of how you will influence your customer to buy the product Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchaseThe final part of your plan will include a customer communications section. Draft and recommend one customer communications strategy to include in the plan. Detail the following:Decide how you will stay in contact with customers with a customer communications strategy. Add 1 communication vehicle that you will use such as an e-zine, a blog, a social networking page with updates, a newsletter, direct marketing campaigns, and so on. Choose 1 communication vehicle, and draft the communications message that you would deliver for the first piece. For example, if you are writing a customer blog, a first message could be about customer service and how it sets your company apart from the competition.