See below – Must use a specific book for this assignment!

Using the APA writing style (6th Edition) and a minimum of three scholarly resources, two of which must be from the Ashford University online library, construct a three-to-four page paper based on the following questions/issues:

 a. How has advertising evolved into its current state? b. Describe changes taking place in today’s advertising industry. c. Describe how a target market helps the manager in an advertising plan. d. What role does economics play in advertising? Must be 3-4 pages in length using this book: Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). M: Advertising. New York, NY: McGraw-Hill Irwin. ISBN: 9780078028915and two other credible sources.