INF 220 Week 2 Assignment

Identifying Opportunities

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Select a company described in the Wall Street Journal, Fortune, Forbes, or another reputable business application. Visit the company’s Web site to find additional information about that company and see how the firm is using the Web. On the basis of this information, briefly identify important business processes and the firm’s business strategy. Suggest information systems that might give that particular business a competitive advantage, including those based on Internet technology.

Your paper should be two double-spaced pages in length (excluding title page)
and in APA forma
t.

Be sure to integrate vocabulary from the text to demonstrate your understanding of concepts.

Must be original work, just for me.

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Must pass “TurnItIn” plagiarism checker.

INF220Grading Rubric
Assignment: Identifying Opportunities
Instructions
Select a company described in the Wall Street Journal, Fortune, Forbes, or another reputable business application. Visit
the company’s Web site to find additional information about that company and see how the firm is using the Web. On the
basis of this information, briefly identify important business processes and the firm’s business strategy. Suggest
information systems that might give that particular business a competitive advantage, including those based on Internet
technology. Your paper should be two double-spaced pages in length (excluding title page) and in APA format. Be sure to
integrate vocabulary from the text to demonstrate your understanding of concepts.

Grading Criteria
Identifying Opportunities
8 percent

Content Criteria Weight
The paper:

• identifies a company described in the Wall Street Journal, Fortune, Forbes, or another
reputable business application.

2

The paper:
• briefly identifies important business processes and the firm’s business strategy.

2

The paper:
• suggests information systems that might give that particular business a competitive

advantage, including those based on Internet technology.

2

Writing Skills
Sentences are complete, clear and concise

.5

Paragraph and sentence transitions are present, logical and maintain the flow throughout the paper. .5

Research Criteria
The paper includes a minimum of one to two sources including the textbook. .5

Style Criteria
Must be 2 pages double spaced in length and formatted according to APA style as outlined in the
approved style guide.

.5

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