GB540 unit 4, 5 and 6 assignment

Assignment

Select a GLOBAL Fortune 500 company (it cannot be one you work for) that operates in the United States and in other nations around the world. You will be using the same firm for the Unit 5 Assignment and the Unit 6 Final Project, so make sure it is one you are interested in and that has plenty of good sources of information available.

1. Summarize the firm’s history, its recent and current operating results, and the economic, social, and political forces that affect it most.
2. Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
3. Discuss the factors it will need to predict, plan for, and adjust to in the future.

The Assignment is to be a minimum of five pages long (title pages, bibliographies, etc., do not count) and in APA format. A good variety of objective, high-quality, current sources need to be used.

5 

5 

5 

5 

5 

5 

5 

5 

5 

5 

5 

5 

15 

75 

	GB540 Unit 4 Assignment Rubric
	Content and Analysis		Points Possible		Points Earned
A global Company was chosen.
Paper includes a discussion with an appropriate analysis of the firm’s history.
Paper includes a discussion with an appropriate analysis of the firm’srecentoperating results.
Paper includes a discussion with an appropriate analysis of the firm’scurrentoperating results.
Paper includes a discussion with an appropriate analysis of the firm’s economic forces that affect the firm the most.
Paper includes a discussion with an appropriate analysis of the firm’s social forces that affect the firm the most.
Paper includes a discussion with an appropriate analysis of the firm’s political forces that affect the firm the most.
Paper includes a brief SWOT analysis for the firm.
Paper includes a discussion with an appropriate analysis of the factors the firm needs to predict for the future.
Paper includes a discussion with an appropriate analysis of the factors the firm will need to plan for the future.
Paper includes a discussion with an appropriate analysis of the firm’s the factors that will need to be adjusted to in the future.
Paper includes a minimum of three current references.
Writing Style, Grammar, APA Format
	Total

The Assignment is to be submitted to the Unit 4 Dropbox by the end of Unit 4.

ID: GB540-04-09-01-AAssignment 5

For this Assignment, you are to continue using the same Fortune 500 company you selected in Unit 4. The focus here is on its domestic (American) operations, with global issues left for Unit 6. Begin by reading through the material on economic indicators in the

Webliography

. Select 6-10 indicators that are of particular relevance to your firm and explain why. Next, outline a strategy for how the firm should respond to the information provided by the economic indicators with the goal of maximizing revenues in the years ahead.

The Assignment is to be a minimum of five pages long (title pages, bibliographies, etc., do not count) and in APA format. A good variety of objective, high quality, current sources need to be used.

GB540 Unit 4 Assignment RubricContent and AnalysisPoints PossiblePoints Earned

5 

10 

45 

15 

Total75 

Used the same global company from Unit 4 Assignment.

Selected and defined 6-10 Indicators of particular relevance to the firm chosen.

Discussion for each indicator includes:Explanation of the relevance to the firmA strategy of how the firm will respondA goal to maximize revenues for the years ahead

Writing Style, Grammar, APA Format, at least three resources are used.

Assignmen6 6