Managing Across Borders (attachment)

 

Managing Across Borders (attachment)

 

1) Referring to the case, what conditions and negotiation factors pushed forth the merger in 2006 that were not present in 2001? (8 marks)

 

2) Research the status of the merged company at the time of your reading of this case. What has happened in the industry since the merger, and how is the company faring? (10 marks)

 

3) Evaluate the comment that the merger is “a giant transatlantic experiment in multicultural diversity.” What evidence is there that the company has run into cross-cultural problems since the merger took place in 2006? (14 marks)

 

4) What are some of the international challenges that Alcatel-Lucent faces as it moves forward as a combined company? (8 marks)