MKT230 Week Two Market Planning and Research

Week Two: Market Planning and Research

Details

Due

Points

Objectives

2.1 Recognize the different levels of planning involved in marketing.

2.2 Describe the steps in the marketing research process.

CheckPoint

Market Planning at Qode

Readthe case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.

Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.

Day 4

Individual

Marketing Plan Exercise

Review the Marketing Plan Exercise found on p. 136 of the textbook.

Answer questions 1–5 of the Marketing Plan Exercise.

Include two to three outside references to support your answers with research.

Post your assignment as an attachment.