8 pages, 2 days

Topic: Internet Technology, Marketing, and Security

Type of document: Case Study

Academic Level:Master

Number of Pages: 8 (Double Spaced)

Language Style: English (U.S.)

Writing Style: APA

Order Instructions:

Assignment 4: Internet Technology, Marketing, and Security
Due Week 8 and worth 190 points
Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example. 
Write an eight to ten (8-10) page paper in which you:
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
-Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
-Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international. 
• Use technology and information resources to research issues in contemporary business.
• Write clearly and concisely about contemporary business using proper writing mechanics. 

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1. I will upload a file with a template of the assignment. Please, use the same exact file when you are writing the paper. Please make sure that you delete the comments/ pointers in red. You must write the question and then provide the response. The questions are already listed for you.
2. I will upload a file with the grading rubric. Please, review it very carefully since the very good understanding of it will have a substantial impact on the quality of the paper.
3. If you would like to start with some introduction, please do not put it on a separate page and leave half of the rest of the page blank. You can merge it with the rest, but do not leave half page blank and charge me for the blank page.

Points: 190

Assignment 4: Internet Technology, Marketing, and Security

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Weight: 15%

Did not submit or incompletely evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Partially evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Satisfactorily evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Thoroughly evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

2. Analyze the advantages of Social Media Marketing for business entrepreneurs.
Weight: 15%

Did not submit or incompletely analyzed the advantages of Social Media Marketing for business entrepreneurs.

Partially analyzed the advantages of Social Media Marketing for business entrepreneurs.

Satisfactorily analyzed the advantages of Social Media Marketing for business entrepreneurs.

Thoroughly analyzed the advantages of Social Media Marketing for business entrepreneurs.

3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Weight: 20%

Did not submit or incompletely assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Partially assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Satisfactorily assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Thoroughly assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.

Weight: 20%

Did not submit or incompletely researched two (2) other businesses that have used Social Media Marketing to their advantage; did not submit or incompletely discussed how each of these businesses has utilized Social Media Marketing and did not submit or incompletely provided examples with your discussion.

Partially researched two (2) other businesses that have used Social Media Marketing to their advantage; partially discussed how each of these businesses has utilized Social Media Marketing and partially provided examples with your discussion.

Satisfactorily researched two (2) other businesses that have used Social Media Marketing to their advantage; satisfactorily discussed how each of these businesses has utilized Social Media Marketing and satisfactorily provided examples with your discussion.

Thoroughly researched two (2) other businesses that have used Social Media Marketing to their advantage; thoroughly discussed how each of these businesses has utilized Social Media Marketing and thoroughly provided examples with your discussion.

5. Speculate what impact Social Media will have business in the next decade and identify what skills you need to improve to take advantage of the changes.

Weight: 15%

Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

6. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present