Health Care Marketing help

2. (TCO 1) Current demographic trends suggest _____. (Points : 5)

an increase in the demand for gerontological services
an increase in demand for men’s services
an increase in demand for children’s services
an increase in demand for obstetrics services

5. (TCO 3) A _______ strategy aims to indicate to customers how the company differs from current or potential competitors. (Points : 5)

positioning
preemptive
brand image
distribution

6. (TCO 3) The growth of urgent care centers and freestanding diagnostic and surgery centers can be attributed in part to (Points : 5)

emerging consumerism.
employer and business coalitions pushing for convenience.
increasing competition.
All of the above are correct.

9. (TCO 5) The Marketing Director of Mercy Hospital is considering a promotional technique that provides broach reach, low costs, and a short lead time. The best option would be (Points : 5)

public relations.
advertising.
personal sales.
direct marketing.

(TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality. (Points : 5)

Secondary
Primary
Internal
External

2. (TCO 6) A number of demographic factors have been shown to impact healthcare utilization. For example, _____ are more aware of available health services and are quicker to turn to health professionals when symptoms arise. (Points : 5)

Latinos
the elderly
men
women

3. (TCO 7) South Baptist Healthcare Center is monitoring declining revenue as a result of lower utilizations tied to higher unemployment. This trend is part of the _____ component of the external environment analysis. (Points : 5)

competitive
legal/regulatory
economic
technological

4. (TCO 7) Data collected through the external audit include such things as _____. (Points : 5)

consumer characteristics
profitability by service
referral sources
existing marketing initiatives

5. (TCO 8) In order to answer the research question regarding the level of interest in community wellness center, Northeast Hospital assembles a group of people to answer questions posed by a trained moderator. This primary data collection method is known as a(n) ______. (Points : 5)

personal interview
focus group
survey
observation

6. (TCO 8) Advantages of a ______ survey is that it is a relatively quick way to acquire information and generally results in a higher response rate. (Points : 5)

mail
phone
computerized
personal

7. (TCO 9) _____ planning involves the highest level of the organization, and is done on a less frequent basis than lower level planning. (Points : 5)

Strategic
Business
Marketing
Operational

8. (TCO 9) In the ______ stage of the marketing planning process, healthcare marketers use creativity to determine how best to reach the targeted markets. (Points : 5)

environmental analysis
goal and objective development
strategy development
evaluation

9. (TCO 10) In the development of the _______ , the healthcare marketer reviews the social, economic, and political environment to identify trends of significance to the healthcare organization. (Points : 5)

internal audit
external audit
marketing evaluation
marketing budget

10. (TCO 10) Using the _____ budgeting method, the healthcare marketer would utilize sales figures from the previous year to develop projections for the current year’s budget. (Points : 5)

competitive parity
percentage of sales
objective and task
all you can afford