Assignment 2: LASA 1—Preliminary Strategic Audit

Unsatisfactory

70 – 77%

(C- to C)

Emerging

78 – 82%

(C+ to B-)

Proficient

83 – 89%

(B to B+)

Exemplary

90 – 100 %

(A- to A)

Score

To calculate score:

(% / 100) x max pts.

e.g.

(80% / 100) x 12 = 9.6

Value Proposition, Market Position, Competitive Advantage: Assess the organization’s value proposition, market position, and competitive advantage

(Course Objective [CO 2, 5])

Assessment of organization’s value proposition, market position, and competitive advantage is inaccurate or severely underdeveloped or incomplete. Scholarly research is sparse or inappropriate.

Assessment of the organization’s value proposition, market position, and competitive advantage is accurate but underdeveloped or vague. Scholarly research is present, but how it supports ideas is unclear.

Assessment of the organization’s value proposition, market position, and competitive advantage is accurate, grounded in reason, and uses examples and scholarly research to support ideas.

Assessment of the organization’s value proposition, market position, and competitive advantage is accurate, perceptive, grounded in reason, and uses a variety of scholarly research to support ideas.

32 points

External Environmental Scan/Five Forces Analysis: Assess the external the external factors that impact the organization using Five Forces Analysis.

CO 2, 5

Assessment of the external factors that impact the organization using Five Forces analysis is inaccurate, or severely underdeveloped or incomplete. Scholarly research is sparse or inappropriate.

Assessment of the external factors that impact the organization using Five Forces analysis is accurate, but under developed or vague. Scholarly research is present, but how it supports ideas is unclear.

Assessment of the external factors that impact the organization using Five Forces analysis is accurate, grounded in reason, and uses examples and scholarly research to support ideas.

Assessment of the external factors that impact the organization using Five Forces analysis is accurate, perceptive, grounded in reason, and uses a variety of scholarly research to support ideas.

Strategic Issues: Identify the most important (5-7) strategic issues facing the organization or business unit.

CO 2, 5

The strategic issues identified are common in the field, but not specifically tied to the organization. They represent low-priority issues that threaten the organization in some way.

The strategic issues identified are ones facing the organization or business unit but are not significantly important to the organization. They represent only a few issues that threaten the organization in some way.

The most important strategic issues facing the organization or business unit are reasonably significant issues and are clearly and completely discussed. They represent the main issues that threaten the organization in some way.

The most important strategic issues facing the organization or business unit are clearly significant issues, and they are perceptively and completely discussed. They represent a variety of issues that threaten the organization in some way.

32 pts

Preliminary Recommendations: Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.

CO 1

Preliminary set of recommended tactics for improving your company are inappropriate. How these tactics directly improve strategic alignment and operating performance is severely underdeveloped. Tactics likely will not reach those goals.

Preliminary set of recommended tactics for improving your company are appropriate, but they do not specifically address company’s resources, market, or goals. How these tactics directly improve strategic alignment and operating performance is broadly discussed but needs more specificity. Tactics might reach those goals.

Preliminary set of recommended tactics for improving your company are appropriate for the company’s resources, market, and goals. How these tactics directly improve strategic alignment and operating performance is discussed, and these tactics will reasonability reach those goals.

Preliminary set of recommended tactics for improving your company are insightful, specific, and appropriate for the company’s resources, market, and goals. How these tactics directly improve strategic alignment and operating performance is thoroughly discussed and supported by research. These tactics will clearly reach those goals.

Academic Writing

Write using ethical scholarship and proper grammar and mechanics.

Writing is unclear and disorganized and rereading to solidify understanding is frequently necessary. Although an attempt at ethical scholarship is attempted, it is sloppy or incomplete throughout.  Spelling, grammar, or punctuation errors severely interfere with readers’ comprehension.

Writing is somewhat clear and is somewhat organized, although rereading to solidify understanding is occasionally necessary.  It demonstrates an attempt at ethical scholarship in accurate representation and attribution of sources, but errors are occasional or minor. Writing has good spelling, grammar, and punctuation, but errors somewhat interfere with readers’ comprehension.

Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

12 points

Total

/ 140 pts