Organizational Impact

 

Select one organization from each of the organizational types addressed in the Week Two readings—manufacturing and the service industry.

   

Write a 700- to 1,050-word paper that includes the following:

   

• Evaluatesthe impact that innovation, design, and creativity (IDC) have on the strategy of the two organizations
• Considersprocesses, products, or services of your selected organizations 

 

Format your paper consistent with APA guidelines & use subheadings in the order of the assignment

   

Resources:Ch. 11, 15, & 24 of Managing Innovation, Design and Creativity

 

 Content 

 

• Ch. 11: “Collaboration – Innovation in Manufacturing” The Lotus Elise
• Ch. 15: “The Effects of Industry and Cultural Context” Procter & Gamble and Unilever, Eurostar
• Ch. 24: “Innovation in the Service Industry” Middlebrook