LASA Preliminary Strategy Audit

Due Tuesday, September 17 9am

In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.

Prepare a report that includes the following:

• In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:  

Analysis of the company value proposition, market position, and competitive advantage

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• External environmental scan/five forces analysis
• Identify the most important (5–7) strategic issues facing the organization or business unit.

You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.

• Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.

You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.

Write your report as though you are a consultant to your company and are addressing the executive officers of this company. 

Write a 7–10-page report in Word format. Make sure your writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

Use the following format for your report:

• Cover page
• Executive summary/abstract
• Table of contents
• Introduction to company (each subsection should be an assessment)

Value propositionMarket positionCompetitive advantage External environmental scan/five forces analysisCurrent environmentAssessment of external factors applying five forces

• Strategic issues (label each issue and provide a header and the reason for why it is an issue)
• Summary/key findings and recommendations
• ReferencesAssignment ComponentsProficiencyMaximum PointsValue proposition, market position, competitive advantage: Assess the organization’s value proposition, market position, and competitive advantageCourse Objectives (CO) 2, 3 Program Outcomes (PO) 1, 2, 3, 4 Institutional Learning Outcomes (ILO) 1, 3, 6Assessment of the organization’s value proposition, market position, and competitive advantage is accurate, grounded in reason, and uses examples and scholarly research to support ideas.60External environmental scan/five forces analysis: Assess the external factors that impact the organization using five forces analysis.CO 1, 3, 5 PO 1, 2, 3, 4 ILO 1, 3, 6 Assessment of the external factors that impact the organization using five forces analysis is accurate, grounded in reason, and uses examples and scholarly research to support ideas.40Strategic issues: Identify the most important (5–7) strategic issues facing the organization or business unit.CO 1, 5 PO 1, 2, 3, 4 ILO 1, 3, 6 The most important strategic issues facing the organization or business unit are reasonably significant and are clearly and completely discussed. They represent a variety of issues that threaten the organization in some way. 40Summary of key findings and preliminary recommendations: Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.CO 1, 2, 4, 5 PO 1, 2, 3, 4 ILO 1, 3, 5, 6(1) A brief summary of findings and (2) a preliminary set of recommended tactics for improving your company are appropriate for the company’s resources, market, and goals. How these tactics directly improve strategic alignment and operating performance is discussed, and these tactics will reasonability reach those goals.40Write using ethical scholarship and proper grammar and mechanics.CO 1, 5 PO 2, 3, 4 ILO 1, 3, 6Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.20Total: 200