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Conduct an internal and external environmental analysis for your proposed business.
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
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External forces and trends considerations:
o
Legal and regulatory
o
Global
o
Economic
o
Technological
o
Innovation
o
Social
o
Environmental
o
Competitive analysis
·
Internal forces and trends considerations:
o
Strategy
o
Structures
o
Processes and systems
o
Resources
o
Goals
o
Strategic capabilities
o
Culture
o
Technologies
o
Innovations
o
Intellectual property
o
Leadership
Write a 1,400 word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
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Include economic as well as legal and regulatory forces and trends.
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Critique how well the organization adapts to change.
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Analyze the supply chain operations of the organization.
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Identify issues and/or opportunities:
o
Identify the major issues and/or opportunities that the company faces based on your analysis above.
o
Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
o
Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.
