MGMT class on case study please

This is due on Sunday September 8th please no later must be done in APA adnd follow the guide given by instructor. There was not a title listed under the heading for this class of Management class under business so sorry about that.

Anna
Sticky Note
stop here end of assingment

MGMT 645

Individual Case Analysis Guidelines and Rubric

The purpose of a case analysis assignment is to provide you with an opportunity to apply concepts from class to actual situations. Your case analysis should be professionally written, concise, and in APA format. Please be sure to incorporate theories or concepts from class, and outside research. Reference them appropriately.

Your case analysis should follow the model described below:

· Read the case thoroughly in 1-2 readings.

· Reread the case and begin your written analysis using the following format and/or headings:

· Synopsis of the Situation: Write a brief synopsis that describes the background information about the case, an overview of the case.

· Key Issues: Define the key issues/factors and the roles of the Key Players. You should include only those issues that impact the identified problem.

· Define the Problem. Identify one key problem. While there may be several problems and a multitude of symptoms, attempt to identify one problem, the resolution of which would alleviate most of the symptoms found in the case. The problem can frequently be defined around one of the key factors of marketing, target market, environment, or marketing mix elements (product, price, promotion, or distribution).

· Alternative Solutions. Develop two or more alternative solutions to the defined problem. This should not be a laundry list of actions one could take to address every symptom, but alternative actions that could correct the problem at hand. Identify the pros and cons of implementing each alternative.

· Selected Solution to the Problem: Select one of the alternatives and explain why it would be best. Most of this work is already done if the alternative solutions clearly point out advantages and disadvantages to each.

· Implementation/Recommendations: Identify how to implement the selected solution and what the expected results (positive and negative) might be. Your job is to identify an action, not put off action.

General Guidelines:
1. Use APA Style including headings or labels. Using headings or labels throughout your written analysis will help your reader follow your analysis and recommendations. For example, if you are analyzing the weaknesses of the firm in the case, include the heading Weaknesses.
2. Spend more time on Alternatives than Synopsis of Situation. This is where you demonstrate your problem solving abilities. Be sure you (a) identify alternatives, (b) evaluate each alternative, and (c) recommend the alternative you think is best.
3. Use topic sentences. You can help your reader more easily evaluate your analysis by putting the topic sentence first in each paragraph and following with statements directly supporting the topic sentence.
4. Be specific in your recommendations. Develop specific recommendations logically and be sure your recommendations are well defended by your analysis. Avoid using generalizations, clichés, and ambiguous statements. Remember that any number of answers are possible and so your professor is most concerned about how your reasoning led to your recommendations and how well you develop and support your ideas.
5. Do not overlook implementation. Many good analyses receive poor evaluations because they do not include a discussion of implementation. Your analysis will be much stronger when you discuss how your recommendation can be implemented. Include some of the specific actions needed to achieve the objectives you are proposing.
6. Specifically state your assumptions. Cases, like all real business situations, involve incomplete information. Therefore, it is important that you clearly state any assumptions you make in your analysis.

7. Assignment must be submitted both to Turnitin and to Assignment link in Blackboard Classroom.

Individual Case Grading Rubric

Exemplary Level

Meeting all requirements that include this criterion will earn a maximum of 100 points

Leadership: 10
Student provided realistic strategies to lead effectively, which include but are not limited to: building teams, innovation, ethics, integrity, vision, originality etc.
			X/10

Mastery Level

Meeting all requirements that include these three criteria areas will earn a maximum of 90 points

X/10

X/10

X/10

Recommendations & Goals: 10	Problem Solving & Decision Making: 10	Measuring Outcomes: 10
Student provided relevant, feasible and high quality recommendations and goals. Alternatives are provided and concepts are supported.	Student applied a variety of quantitative and qualitative techniques to make business decisions.	Student provided details to measure outcomes to provide the best recommendation(s). Measurables are well-thought and realistic.

Competency Level

Meeting the requirements of the four criteria areas will earn a maximum of 60 points

X/15

X/15

X/15

Content: 15	APA: 15	Mechanics: 15	Organization: 15
Student identifies key ideas, examines their interrelationships, and incorporates quotations from sources logically, effectively, and gracefully, paper length is met.	Student followed APA formatting guidelines with at least four citations (in-text and reference list match) from peer-reviewed journals.	Sentence structure, grammar, diction; correct use of punctuation; minimal to no spelling errors; no run-on sentences or comma splices. Paper contains an introduction, supporting body, conclusion and reference page.	Ideas are arranged logically to support the purpose or argument. They flow smoothly from one to another and are clearly linked to each other. The reader can follow the line of reasoning.
			X/15

July 14, 2011