MKT 571 Week 2 Team Assignment – Kudler Fine Foods Product Offering

Learning Team Assignment: Product Offering

 

·         Perform a product launch as a team (see Ch. 2 ,pp. 61-67, of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in

Week Six. You should not wait until the final week to finishthe full assignment. For thisweek’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.  POST Finished Assignment In the Assignment Forum.

 

·         Select a home country other than the U.S., and choose an organization for which one of your team members works. If you prefer, you can use Kudler Fine Foods.   

 

·         Write a 700- to 1,050-word paper explaining the following:

 

o   Market needs

o   Market growth

o   A brief SWOT Analysis

o   Competition

o   Product offering/Product definition

o   Product identification

o   Justification for choice of product

 

·         Format your paper according to APA standards and Professional Report Writing.