Analyze the performance of a MNC, Multi-National Company (Toyota) in terms of:

1) Functional Performance:

• Firms Name, logo, head office address • Introduction to International Accounting System (Theory—It should be cited) • What type of accounting system the MNC following • The impact of that accounting system: advantages and disadvantages of that system • Select a case example and justifying weather this accounting system is efficient or not • Your suggestion (if any) for improvement of this accounting system to bring it to the level of the international accounting system

  

2) Business Performance:

• Nature of the business: Product / Services/ both • Select the Ps: 4Ps: if the nature of the business is product 7Ps: if the nature of the business is services or product and service Evaluate the performance by examining each P in details, like: Product: Product Mix, Any Product Diversification they do when it moves to international market, like: brand (where product stands in brand cycle, Draw it), packing, and labeling (language) Physical Distribution or Place: draw the chart of distribution, How the product moves from the production center to global market Price: What is their price strategy? , Example: Skimmed Penetration Premium Differentiated Promotion: What type of promotion, what type of media, what is the language?

 

3) Competitive Analysis:

PEST Analysis —- compare with their competitors

 

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