Company Analysis: Opportunities and Risks Facing P&G in the Next 10 Years – Proctor & Gamble

  

You are required to prepare a 4,000-5,000 word report and a 10 minute presentation in week 15. Students are expected to take on the role of a consultancy team which has been asked to prepare a report for a real company on:

 

“The global economic, political, social and environmental opportunities and risks facing the company in the next 10 years”

 

Reports and presentations will be assessed as if they are submissions to a client in real life. Criteria for assessing assignments are listed on the unit website. Students will be assessed on their understanding of the international business policy issues; care, originality and initiative in the collection, analysis and interpretation of data; and strength of the arguments supporting the conclusions and recommendations.

 

While advice will be available, students are expected to show a high degree of initiative and independent thinking in the project. This is not a teacher-led class exercise in which there is a right or wrong answer to every question and neatly prepared data on every issue, just as is the case in real life business policy analysis. The purpose is to learn how to deal with such ambiguous business issues and practical problems such as locating relevant information and interpreting conflicting or missing data.

 

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