MARKETING PROFESSIONAL

I need a savy marketing professional that can assist me marketing class. I have posted the syllabus for the class and highlighted all of my expectations. I will provide access to class and to simulation program. I will be checking in  on the progress of the professional, to insure that all simulation and quizes are being done. We can work out a payment plan if you decide to take the challenge. I will do all discussion questions myself and post all response to the class. Please only marketing professionals because I will need a good grade in this class. I wil pay $30.00 for each module, which is $240.00. I will provide the funds once the professor has graded that module to insure that everything was done correct.

 

Skillo9072

Saint Leo University

Graduate Business Studies

MBA 565
Marketing

Course Description:
This course considers the operational and strategic planning issues confronting managers in marketing.
Topics include buyer behavior, market segmentation, product selection and development, pricing,
distribution, promotion, market research, international and multicultural marketing.

Prerequisites:

MBA 525

Textbook:
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson
Prentice Hall. ISBN-10: 0132102927; ISBN-13: 9780132102926

Simulation:
PharmaSimMarketing Simulation (2009). Interpretive Simulations Access Code Card Group B. Pearson
Prentice Hall. ISBN-10: 0136075126; ISBN-13: 9780136075127

Course Objectives:
The student, upon fulfillment of the requirements of the course, will be able to:

 Determine what marketing strategy can realistically be accomplished for an organization, whether
commercial, governmental, or non-profit.

 Determine when an organization needs to reformulate its marketing strategy.

 Identify and explain the highly complex interrelationships between the marketing variables that
must be considered in developing marketing strategy.

 Discriminate between the controllable and uncontrollable marketing variables.

 Examine basic changes in the external marketing environment that will lead to a change in
marketing strategy.

 Develop a mission statement that advances marketing efforts.

 Organize for successful implementation of marketing strategies.

 Evaluate the most effective techniques for gathering information, undertaking strategic analysis,
and formulating strategies.

Special note: successful marketing managers often possess:

(a) Knowledge of and facility in the application of marketing concepts.
(b) Knowledge of and facility employing marketing lingo (terms).
(c) Oral and written poise in discussing and/or presenting marketing solutions to problems.

Important objectives of this course are to acquire such knowledge, hone described facilities, and practice
executive level discussion, presentation, and writing poise. Students who accomplish these will enhance
not only the branding of their own labor, but will also enhance the branding of the Saint Leo University
MBA Program.

Saint Leo Core Value:
Community: Saint Leo University develops hospitable Christian learning communities everywhere we
serve. We foster a spirit of belonging, unity, and interdependence based on mutual trust and respect to
create socially responsible environments that challenge all of us to listen, to learn, to change, and to
serve.

The Core Value of Community will be evaluated by having students perform in group discussions and
evaluating members’ contributions to the team.

Evaluation:

Assignment Percentage

Quizzes (6) 12
Midterm Exam 14
Final Exam 14
Discussions (8) 19
Simulation
Initial Strategy Report 2
Performance 17.5
Final Report 17.5
Participation 4

Total 100%

Grade Score (%)
A 95-100%
A- 90-94%
B+ 86-89%
B 83-85%
B- 80-82%
C 75-79%
F Below 75%

Course Format
The key element is active participation in the discussion of the assigned reading material from the
textbook and the other articles, as well as completion of an online simulation, quizzes, and exams. In
addition to reading, students will view video content related to the topics covered in each module.

Discussions
Each module will include a discussion assignment (Module 1 will also include an additional “Introduction”
topic). For each discussion topic, you are required to post an initial response to the question, as well
substantial responses to at least two classmates.

Moreover, each week your instructor will e-mail (or post as an announcement) a list of websites
containing articles and events relevant to the material of the course. You may be asked to express your
opinion on these topics in the Discussion Board as part of your discussion assignments. If the topic is
very important, your instructor will have the freedom to replace the regular discussion topic for the week
with one concerning the content of the website.

Quizzes and Exams
Modules 1-3 and 5-7 contain a multiple-choice quiz consisting of 20 questions based on the textbook
chapters covered in the module. Note: Quiz 1 is 28 questions and includes questions from the
PharmaSim manual (available at company’s website) and demo (accessible in the Course Home menu).
Make sure that you have read and understand all the material assigned to a particular module before you
begin the quiz. Given that you will have access to your book, the available time to take the test will be
limited.

The Midterm and Final essay exams are due by the end of Modules 4 and 8 respectively. You will gain
access to the questions at the beginning of the module and have the entire week to complete them.

PharmaSim Simulation
The PharmaSim simulation is a web-based computer simulation that allows players to work in teams
competing against computer-simulated teams. On the first day of class, the professor will provide

Keith Griffin
Highlight

students with a login ID and password, as well as the names of their group members and who the group
leader is (only the leader can advance the simulation, but all members can purchase data and input
decisions). Once you receive this info, go to http://www.interpretive.com/student and register (additional
fee). Once you are registered, download the simulation manual from the website and study it carefully.
Then, contact the other members of your firm using the Discussion Board created by the professor for
your group.

Simulation Schedule
The simulation project will follow the schedule below:

Module 1

 Register for the simulation

 View the PharmaSim Demo (available via a link in the Course Home menu)

 Download and study the manual

 Contact other group members and start thinking about your firm’s strategy

 Practice individually (entire week, the first two periods with three replays per period)

Module 2

 Initial Strategy Report is due by Thursday 11:59 PM EST/EDT

 Decision #1 is due by Sunday 11:59 PM EST/EDT

Module 3

 Decision #2 is due by Thursday 11:59 PM EST/EDT

 Decision #3 is due by Sunday 11:59 PM EST/EDT

Module 4

 Decision #4 is due by Thursday 11:59 PM EST/EDT

Module 5

 Decision #5 is due by Thursday 11:59 PM EST/EDT

 Decision #6 is due by Sunday 11:59 PM EST/EDT

Module 6

 Decision #7 is due by Thursday 11:59 PM EST/EDT

 Decision #8 is due by Sunday 11:59 PM EST/EDT

Module 7

 Final Report is due by Sunday 11:59 PM EST/EDT (submit to Doc Sharing)

Module 8

 Evaluation of group members is due by Thursday 11:59 PM EST/EDT

 Discussion question: “Review all group reports and comment on one key strategic move that led
to each competitor’s success or demise.” (Initial post by Thursday 11:59 PM EST/EDT;
responses to at least two classmates by Sunday 11:59 PM EST/EDT)

Initial Strategy Report
The Initial Strategy Report will count as 2% of your course grade. You must e-mail your professor (one
per group) with your strategy (short- and long-term). “A successful firm will likely have a strategy that is
well thought out and executed. Creating a sound strategy is the most important process your firm will
undertake because your strategy is the framework for all decision-making and firm organization. The
strategy should be a long-term vision for your firm that every member of your team can reference when
making decisions and analyzing data. Strategy is defining segments served and creating a sustainable
competitive advantage. It is your road map. It is where and how your firm chooses to compete. It is
essential” (Interpretive.com, 2011). The paper should address the following elements:

http://www.interpretive.com/student

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

 Business definition: Who do you want to serve and why? Be sure to include customers/segments
to be targeted and customer needs satisfied. What is the rationale for these choices (e.g.,
segment attractiveness, market gaps, fit with resources, synergies)?

 Competitive advantage: What competitors will you complete against and how?

 Performance objectives: What are your firm’s performance goals (e.g., highest cumulative profit,
highest stock price, largest market share)?

 Key success factors: What is required of your firm to execute this strategy successfully (e.g.,
product development, outspend competition, first in market)?

 Strategic assumptions: For your strategy to be successful, what are the underlying assumptions
(e.g., first mover)?

In essence, your marketing strategy defines your team. How aggressive is its decision-making? How
much risk is it comfortable with? Is it proactive or reactive to the marketplace? How patient is it with its
decision(s)?

Final Simulation Report
The Final Report should describe your final results for all Allround brands by category. The written report
must not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page and
appendix. The report should not merely list the results, but detail what you learned during the simulation
by addressing the following by category:

1. Manufacturer’s suggested retail price
2. Volume discounts and promotional allowances
3. Advertising budget
4. Selected advertising agency
5. Relative emphasis on the four types of advertising messages
6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer

promotions
7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect

support functions)
8. Segmentation
9. Product life cycle
10. Line extensions
11. Cumulative net income throughout the simulation and final stock price
12. What you anticipate would happen to the Allround brands in period nine

Your appendix must include:

1. Your firm’s initial strategy
2. Your team’s decisions, results, and interpretation of results for each of the eight periods
3. Graphs

Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire
class. The title of the report should include your group name, for example: “Group A_Report.” All students
should have access to the other firms’ reports once the game is over so they can learn from their
competitors’ insights and strategies. The reports form the basis for the discussion question in Module 8.

Simulation group member evaluation
The purpose of this evaluation is to give credit to those group members who went the “extra mile” or who
did their fair share. Conversely, if any group member did not do his or her fair share (regardless of
reason), he or she should not receive full credit. All evaluations will be kept confidential.

Use the point scale and table below to record your evaluations. Please be accurate and fair in evaluating
each group member on the four dimensions listed below. You will not evaluate yourself. Email your
evaluation to the professor by the due date listed above.

Attendance
10.00 Perfect attendance at all group meetings (including on time)

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

9.00 Attended meetings regularly (including on time)
8.50 Average attendance (including on time)
8.00 Missed some key meetings (including on time)
7.00 Poor attendance at meetings (including on time)

Productivity
40.00 Highest contribution to the group (work done on time and correctly)
36.00 Good productivity (work done on time and correctly)
34.00 Sometimes did not have work completed on time or produced poor quality
32.00 Often did not have work completed on time or produced poor quality
28.00 Did very little work, others had to compensate

Academic

contribution

40.00 A leader in ideas—a lot of good ideas, enthusiastic
36.00 Had good ideas often
34.00 Had good ideas from time to time, an average contributor
32.00 Either too quiet or not sufficiently interested to be an effective contributor
28.00 Contributed very little to the group

Group

leadership

10.00 The Group Leader (Note: Only one group member may receive a 10.)
9.00 An excellent group member
8.50 An average group member
7.50 Below average group member
7.00 Contributed the least to the group

Name (include all group

members except yourself)

Attendance Productivity Academic

contribution

Group

leadership

Total

points
1

1
Add the points from the previous four columns.

Simulation grading

CRITERIA
/ GRADE

CUMULATIVE
NET INCOME

(50%)

STOCK PRICE
(50%)

100%-95% >$950m >$119

94%-90% $800m to $950m $100 to $119.9

89%-85% $650m to $799.99m $80 to $99.99

84%-80% $500m to $649.99m $60 to $79.99

79%-65% <$500m <$60

Attendance Policy:
Students are expected to view the course modules in the week they are offered and to log on to the
course often enough to remain abreast of any communications from the instructor. It is the student’s
responsibility to be aware of what is happening in the class online.

Keith Griffin
Highlight

Keith Griffin
Highlight

Late Policy:
All work must be submitted on time. Exceptions must be documented and acceptance is at the discretion
of the faculty member.

Students with Disabilities:
Saint Leo University is committed to a policy which provides an equal opportunity for full participation of
all qualified individuals with disabilities in accordance with the American with Disabilities Act. Appropriate
academic accommodations and services are coordinated through the Office of Disability Services.
Students with disabilities who require accommodation should contact the office as soon as possible via
email: ADAOffice@saintleo.edu or telephone: (352) 588-8464. For additional information, students may
access the Policy and Procedure Manual through the Saint Leo website.

Academic Honor Code:
The Academic Honor Code is published in its entirety in the Saint Leo University Catalog. The first
paragraph is quoted below:

Saint Leo University holds all students to the highest standards of honesty and personal integrity in
every phase of their academic life. All students have a responsibility to uphold the Academic Honor
Code by refraining from any form of academic misconduct, presenting only work that is genuinely
their own, and reporting any observed instance of academic dishonesty to a faculty member.

It is the responsibility of every member of the faculty and student body to cooperate in supporting the
Honor Code. Academic misconduct includes but is not limited to the following categories:

Cheating

 Providing or receiving academic work to or from another student without the permission of the
instructor/professor.

 Buying or selling academic work.

 Violating test conditions.

 Forging academic documents.

 Copying computer programs.

Plagiarism

 Stealing and passing off the ideas and words of another as one’s own or using the work of
another without crediting the source whether that source is authored by a professional or a
peer.

 Submitting an article or quoted material from a periodical or the internet as one’s own.

 Retyping or re-titling another student’s paper and handing it in as one’s own.

 Intentionally or unintentionally failing to cite a source.

Complicity

 Helping another student commit an act of academic dishonesty.

Misrepresentation

 Resubmitting previous work, in whole or in part, for a current assignment without the written
consent of the current instructor(s).

 Having another student complete one’s own assignments, quizzes, or exams.

 Lying to a professor.

 Fabricating a source.

Please refer to the Saint Leo University Academic Catalog for more information on the Honor Code and
procedures for adjudication.

Protection of the Academic Environment
Disruption of academic process is the act or words of a student in a classroom or online environment
which in the reasonable estimation of a faculty member (a) directs attention away from the academic
matters at hand, such as distractions, persistent, disrespectful or abusive interruptions of academic
discussions, or (b) presents a danger to the health, safety or well-being of the faculty member or
students. Education is a cooperative endeavor, one that takes place within a context of basic
interpersonal respect. We must therefore make the learning environment conducive to the purpose for
which we are here. Disruption, intentional and unintentional, is an obstacle to that aim. We can all aid in
creating the proper environment, in small ways and in more fundamental ways. So, when we speak in
class, we can disagree without attacking each other and no one speaks in a manner or of off-topic
content that disrupts the class. Any violation of this policy may result in disciplinary action. Please refer to
the Student Handbook for further details.

Cannon Memorial Library Resources for Online Learning Courses:

Cannon Memorial Library
Librarians are available during reference hours to assist you. To contact the librarian on duty, please call
1.800.359.5945 or email reference.desk@saintleo.edu.

Reference Hours**
Monday to Thursday 9 AM—10 PM
Friday 9 AM—5 PM
Saturday/Sunday 10 AM—6 PM
**Subject to change. Check the calendar for current information.

Web Address (URL)
http://www.saintleo.edu/Academics/Library

Online Catalog “LeoCat” (All Books, eBooks, and Media)
Click on Library Catalog (LeoCat) on the Cannon Memorial Library homepage. SLU students, faculty and
staff may borrow books from Cannon Memorial Library. Books you can check-out have Location=Cannon
Library, Second Floor and Status=Available. Use the Interlibrary Loan and Document Delivery link on the
library’s website to place your request.

Online Library Resources (Articles and eBooks)
Saint Leo provides an array of online article databases and eBook collections that support your classes.
Use the Online Library Resources link on the Cannon Memorial Library homepage to access the online
resources.

CQ Researcher………………..…..….. (In-depth topical analysis by Congressional Quarterly)
Dissertations and Theses……..…..…. (A database of published Dissertations and Theses, including

those from Saint Leo University)
EBSCO ………………………………… (Comprehensive all-subject database, includes Business Source
Premier, Academic Source Premier, ERIC, ATLA)
Literature Resource Center……..……. (Comprehensive source for literary topics, includes Twayne

Authors)
Newsbank: America’s Newspapers…. (625 U.S. newspapers)
ProQuest……………………………….. (Comprehensive all-subject database, includes ABI/Inform Global)
PsycINFO………………………………. (APA abstracts and indexing for psychology subjects)
Westlaw………………………………… (Comprehensive legal resource)
Wilson…………………………………… (Includes Education, Science, Humanities, & Business indexes)

mailto:reference.desk@saintleo.edu

http://www.saintleo.edu/Campus-Life/News-Events/Events

http://www.saintleo.edu/Academics/Library

http://leocat.saintleo.edu.ezproxy.saintleo.edu/

http://www.saintleo.edu/Academics/Library

http://www.saintleo.edu/Academics/Library/Interlibrary-Loan-Document-Delivery

http://www.saintleo.edu/Academics/Library/Online-Library-Resources

http://www.saintleo.edu/Academics/Library

Supplemental Library Resources
Saint Leo encourages students to obtain a public library borrowing card at their earliest convenience.
Many state libraries grant public library cardholders free remote access to multiple online databases
containing full-text articles. For further information, contact your local public library. To find updated links
to all state libraries, as well as public libraries, law libraries, and college libraries in your area, go to
http://www.publiclibraries.com/.

Library Tutorial
The University strongly encourages all students to review the instructional tools on the library’s Help! link.
By learning to become more proficient researchers, students will also enhance their academic success.
Please review the library tutorial and complete the online test which will prepare you for utilizing the
library’s resources and services. A score of 70 or higher is necessary to pass. Please allow yourself 15-20
minutes to take the test.

Additional Assistance:
MBA program questions/concerns should be addressed to mbaslu@saintleo.edu. Technical questions
concerning the course should be addressed to the eCollege Help Desk, by clicking the ?Help button in
the upper right corner of the Course Home page. Then select Help Desk from the left-hand navigation
tree in the Help Pages window, to access the email form. Or, phone the eCollege Help Desk at 866-501-
1636.

http://www.saintleo.edu/Academics/Library/HELP

http://www.saintleo.edu/Academics/Library/Library-Tutorial

mailto:mbaslu@saintleo.edu

Course Schedule:

Module 1 Defining Marketing

Objectives At the conclusion of this module, students will be able to:

 Define marketing, explain how it works, identify what is marketed, and who
does the marketing.

 Apply all methods on how to explore, create, and deliver value to the
customer.

 Utilize the important components and functions of a modern Marketing
Information System.

 Master the steps of the marketing research process, as well as the key
marketing research approaches.

Assignments

Module 2 The Customer

Objectives At the conclusion of this module, students will be able to:

 Combine the components and interactions among customer value, customer
satisfaction, and customer loyalty in ways that support the firm’s marketing
strategies.

 Assess, support, and expand customer equity by focusing on its driving force
of value equity, brand equity, and relationship equity.

 Design strategies based on the key ideas and the importance of Customer
Relationship Management (CRM).

 Identify and incorporate in your marketing strategies the key factors
influencing consumer behavior.

 Describe the key elements of the buying decision process and its
implications on marketing strategy.

Assignments

Action Items to be Completed: Due No Later Than:

Post Introduction to the Discussion Board Thursday 11:59 PM EST/EDT

Read Textbook Chapters 1-4

View Audio Visual Presentation (AVP)

View AFLAC video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT

Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Complete Simulation registration Sunday 11:59 PM EST/EDT

Read PharmaSim manual

View PharmaSim demo

Complete Individual simulation practice

Begin Discussing group simulation strategy

Complete Quiz Sunday 11:59 PM EST/EDT

Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 5-6

View AVP

View Meredith video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Submit Initial Strategy Report Thursday 11:59 PM EST/EDT

Complete Simulation Decision #1 Sunday 11:59 PM EST/EDT

Complete Quiz Sunday 11:59 PM EST/EDT

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Module 3 The Business Market

Objectives At the conclusion of this module, students will be able to:

 Identify key differences between the business market and the consumer
market, and adjust their strategies accordingly.

 Distinguish the differences among the various buying situations in the
business markets and their implications in the design of marketing plans.

 Describe the main participants and their respective roles in the business
buying process, as well as the way to deal with them during this process.

 Identify the stages in the business buying process.
 Explore and utilize the different levels of market segmentation.
 Select the most relevant criteria to segment markets and to evaluate and

choose the target market among the segments.

Assignments

Module 4 Brand Equity

Objectives At the conclusion of this module, students will be able to:

 Define and identify the components and different models of brand equity.
 Measure and manage brand equity.
 Define positioning and use it in the design of marketing strategies.
 Identify the key differentiation strategies and utilize them at the different

stages of the product life cycle.
 Apply Porter’s Five Forces Model of competition in analysis and selection of

potential target markets.
 Identify competitors and select the best competitive strategies for market

leaders, market challengers, market followers, and companies focusing on a
market niche.

Assignments

Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 7-8

View AVP

View American Express video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Complete Simulation Decision #2 Thursday 11:59 PM EST/EDT

Complete Simulation Decision #3 Sunday 11:59 PM EST/EDT

Complete Quiz Sunday 11:59 PM EST/EDT
Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 9-11

View AVP

View Dunkin Donuts video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Complete Simulation Decision #4 Thursday 11:59 PM EST/EDT

Complete Midterm Exam Sunday 11:59 PM EST/EDT

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Module 5 The Product

Objectives At the conclusion of this module, students will be able to:

 Apply your understanding of the five product levels in creating customer
value.

 Utilize the different components of product and service differentiation in the
design of your marketing strategy.

 Analyze and design a product line.
 Identify the nature of services and their differences from tangible products.
 Analyze the different marketing and brand strategies for service firms and

select the best one for your company given the specifics of the situation.
 Explore all possible ways in managing service quality.

Assignments

Module 6 Price

Objectives At the conclusion of this module, students will be able to:

 Identify the ways consumers look at prices and respond to them.
 Set the appropriate price for your product or service.
 Select the best method to adapt the price to the conditions of the market.
 Describe the nature and importance of a marketing channel system.
 Identify all relevant channel design decisions and their implications on the

marketing strategy.
 Design your channel strategy, including channel integration and systems.
 Identify the different types of retailers and wholesalers and the marketing

decisions they make.

Assignments

Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 12-13

View Google video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Complete Simulation Decision #5 Thursday 11:59 PM EST/EDT

Complete Simulation Decision #6 Sunday 11:59 PM EST/EDT

Complete Quiz Sunday 11:59 PM EST/EDT
Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 14-16

View AVP

View Harley-Davidson video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Complete Simulation Decision #7 Thursday 11:59 PM EST/EDT

Complete Simulation Decision #8 Sunday 11:59 PM EST/EDT

Complete Quiz Sunday 11:59 PM EST/EDT

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Module 7 Marketing Communications

Objectives At the conclusion of this module, students will be able to:

 Identify the different types of marketing communications and use them in
your strategies.

 Compare the macro-model of the communications process and the micro-
model of the consumer responses and their implications in the design of
promotional messages.

 Design and manage an integrated marketing communications system.
 Develop and manage advertising programs and public relations.
 Create and manage direct marketing programs.
 Develop a sales force strategy and manage the sales force.

Assignments

Module 8 Global Marketing

Objectives At the conclusion of this module, students will be able to:

 Identify and deal with the challenges in developing new products.
 Manage the process of developing new products.
 List the reasons why companies enter the global markets and the challenges

in operating in them.
 Create and manage a successful global brand.
 Apply the latest trends in marketing practices.
 Describe importance of ethics in marketing and to practice socially

responsible marketing.

Assignments

Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 17-19

View Strawberry Frog video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Submit Final Simulation Report Sunday 11:59 PM EST/EDT

Complete Quiz Sunday 11:59 PM EST/EDT
Action Items to be Completed: Due No Later Than:

Read Textbook Chapters 20-22

View Hasbro video

Post Initial response to discussion question Thursday 11:59 PM EST/EDT
Post Responses to at least two classmates Sunday 11:59 PM EST/EDT

Submit Group member evaluations Thursday 11:59 PM EST/EDT

Complete Final Exam Sunday 11:59 PM EST/EDT

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight

Keith Griffin
Highlight