Dubai Internet City (DIC) Case Study

 

1. Who does DIC serve? Are the needs of its customers the same or do you see different segments?

2. What is the breadth of DIC’s value proposition? Can it match all customer needs? Does it communicate the value proposition well?

3. What do you think of DIC’s pricing strategy?

4. How well is DIC doing on customer retention? How would you evaluate its performance?

5. What does DIC do to support its value proposition? How might it improve its value delivery?

6. Should DIC go international? If so, what options would you suggest and who would you choose as a partner?

302 Words

1 Source

Full APA Format..