Assignment Market Research

Task 1.

Quantum Market Research Subterranean Homesick Blues

Location: www.youtube.com/watch?v=z96wkWf7l34&p=59D40959408A6928&playnext=1&index=1

Concept: A homage to Bob Dylan’s homesick blues. The researcher shows the types of research that can be done to meet various problems and issues of management.

Clip description: Musical clip of the many varied types of research done by Australian Market Research organisation, Quantum. Note that these vary according to the information needs of clients.

 

Question for discussion: 

Why do you think these days that organisations like Quantum use so many different research methodologies and approaches?150 words

 

Would be better if they just concentrated on one method of market research?(150 words)

     

Task 2

Marketing research iPhone focus group and interviews

Location: www.youtube.com/watch?v=4_uQ-6zhQdw

Concept: A focus group is shown with four males discussing the use of mobile phones including iPhones. This clip is useful as it shows the types of questions asked in a focus group and how it should be moderated.

 

Clip description: The clip is quite long at 9.33 minutes and can be used by a class to examine in detail how a focus group is conducted. Although this is an American focus group, the concepts and structuring of focus groups are the same for an Australian audience.

 Question for discussion: 

Write up a report on the focus group. Did the moderator follow the guidelines for a focus group? Note: This is a particularly good class exercise as it shows the depth and richness of qualitative research.(200 words)

        

Task 3

Sales Training Video – How to use Australian Bureau of Statistics (ABS) data to increase sales

Location: www.youtube.com/watch?v=rITYp8PIzQo

 

Concept: Sales training video showing how to use Australian Bureau of Statistics (ABS) data and website to increase business sales.

 

Clip description: A rather long clip of 9.08 minutes, but shows the variety of ways that the Australian Bureau of Statistics uses software from a third provider.

 

Question for discussion: Why would users pay for a report rather than get it for free from the Australian Bureau of Statistics?(300 words)

   

Task 4

Motorola research: assisted shopping

Location: www.youtube.com/watch?v=Y8eWqdIVOlM&p=905DD8C23F6ABA91&playnext=1&index=4

 

Concept: Motorola/Symbol Technologies wants to expand upon their product line and introduce solutions for assisted shopping. In order to understand the main issues that customers face while shopping in large retail stores, the researcher followed five people on their shopping trips. This video highlights the main themes identified.

 

Clip description: Example of ethnographic research in real time.

 

Questions for discussion: What are five main themes identified by the researcher with assisted shopping?(200 words)

    

Task 1.Quantum Market Research Subterranean Homesick BluesLocation: www.youtube.com/watch?v=z96wkWf7l34&p=59D40959408A6928&playnext=1&index=1Concept: A homage to Bob Dylan’s homesick blues. The researcher shows the types of research that can be done to meet various problems and issues of management.Clip description: Musical clip of the many varied types of research done by Australian Market Research organisation, Quantum. Note that these vary according to the information needs of clients.

Question for discussion: Why do you think these days that organisations like Quantum use so many different research methodologies and approaches? Would be better if they just concentrated on one method of market research?(200 words)

     Task 2Marketing research iPhone focus group and interviewsLocation: www.youtube.com/watch?v=4_uQ-6zhQdwConcept: A focus group is shown with four males discussing the use of mobile phones including iPhones. This clip is useful as it shows the types of questions asked in a focus group and how it should be moderated.Clip description: The clip is quite long at 9.33 minutes and can be used by a class to examine in detail how a focus group is conducted. Although this is an American focus group, the concepts and structuring of focus groups are the same for an Australian audience.

Question for discussion: Write up a report on the focus group. Did the moderator follow the guidelines for a focus group? Note: This is a particularly good class exercise as it shows the depth and richness of qualitative research.(200 words)

        Task 3Sales Training Video – How to use Australian Bureau of Statistics (ABS) data to increase salesLocation: www.youtube.com/watch?v=rITYp8PIzQoConcept: Sales training video showing how to use Australian Bureau of Statistics (ABS) data and website to increase business sales.Clip description: A rather long clip of 9.08 minutes, but shows the variety of ways that the Australian Bureau of Statistics uses software from a third provider.

Question for discussion: Why would users pay for a report rather than get it for free from the Australian Bureau of Statistics?(250 words)

   Task 4Motorola research: assisted shoppingLocation: www.youtube.com/watch?v=Y8eWqdIVOlM&p=905DD8C23F6ABA91&playnext=1&index=4Concept: Motorola/Symbol Technologies wants to expand upon their product line and introduce solutions for assisted shopping. In order to understand the main issues that customers face while shopping in large retail stores, the researcher followed five people on their shopping trips. This video highlights the main themes identified. Clip description: Example of ethnographic research in real time. Questions for discussion: What are five main themes identified by the researcher with assisted shopping?(200 words)