Strategy Project

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Thanks.

Can you do the following?

• 4 pages, double space, about formulating a strategy for a US bank ( not a specific bank) that want to use and implement Islamic banking, and offer Islamic banking services to its clients and how to success in that and how to make it profitable.
• The strategy contains 4 functions, 4 goals and 4 tactics
• Each page should include a function, a goal and a tactic.
• Examples for function: marketing, IT,……
• Goals should be numerical
• Example for goals: get /increase…. by (3%) +/- 0.5% by Feb 2015 +/- 2 months.
• Goals should be reasonable. Example: why 3%, Why +/- 0.5% and why Feb 2015?
• Tactics should include details about how to accomplish goals.
• Attached is a model for a company called Lean Cuisine that wants to formulate a differentiation strategy including functions, goals and tactics.
• US writing: please make sure that you run US English in Word by languages- tools.
• Due date: 8/10
• If you accept to do it, can you please replay with your offer

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Function

Goals

Activities

Marketing

Increase market share by 1% +/- 0.25% by February 2015 +/- 2 months

Ad agency, labor, market testing, market research, developing campaign, developing partnerships

Research and Development

Finalize 4 +/- 1 new products under LC Honestly Good by July 2014 +/- 1 month

$1.5 for investment in the R&D Food Science Facility (3% of $53 million); $1.5 for variable costs of product development, testing, and labor

Information Technology

Increase consumer engagement by 15% +/- 2% by February 2015 +/- 3 months

Labor, servers, infrastructure, etc.

Distribution

Support 1.5% +/- 0.25% increase in distribution center volume, by September 2014 +/- 1 month

Transportation, warehousing, handling, labor, etc.

Tactics:

· The functions to our differentiation strategy are marketing, R&D, IT and distribution.

· In marketing, we will increase market share by adjusting our target market from fashionable females to professionals in universities, offices, and hospitals who want convenient food that is “Honestly Good,” for them.

· Under R&D, we will introduce 4 new products that feature new packaging, enhanced taste and nutrition, and consumer control through the use of separate packaging of sauces.

· In IT, we will create a Lean Cuisine app that can count calories, monitor fitness, and make shopping lists.

· And finally, through Distribution, Lean Cuisine will support an increase in distribution center volume while cutting costs using lean initiatives

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