UR UMUC Case Study Stage 4

Case Study, Stage 4: Executive Briefing on Business

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Benefits

and

Considerations

of Proposed Technology Solution

Before you begin this assignment, be sure you have read the “UMUC Fitness Center Case Study” and Case Study Staged Projects 1-3 and any feedback you’ve received on your assignments.  Executive Briefing on Business Benefits and Considerations   

For your Stage 2 Project, you proposed a technology solution to improve a business process at your UMUC Fitness Center.  In Stage 3 you evaluated a list of considerations.  In this Stage 4 Project you are to prepare an Executive Briefing, using Microsoft PowerPoint, addressing how the solution you proposed in Stage 2 could support and enhance the UMUC Fitness Center, explaining the business benefits of the solution, and addressing the considerations you determined to be most important in Stage 3.  You will present this briefing to the UMUC IT Steering Committee to provide the justification for resources to implement your technology solution.   For purposes of this exercise you do not need to focus on costs of the proposed solution, but just focus on convincing them that it will improve the operation of the UMUC Fitness Center and that you have addressed key issues. 

Purpose of this

Assignment

This assignment gives you the opportunity to demonstrate your ability to communicate effectively with an important group of stakeholders.  This assignment specifically addresses the following course outcomes to enable you to:

• analyze business strategy to recognize how technology solutions enable strategic outcomes
• identify and plan IT solutions that meet business objectives.

Assignment

Using the technology solution you proposed in Stage 2 and the considerations you analyzed in Stage 3, you should prepare an Executive Briefing that:

• Clearly identifies and describes the problem area or process that needs to be improved
• Briefly describes the technology solution (showing major components)
• Addresses how the solution you propose could support and enhance the UMUC Fitness Center, explaining the benefits of the solution, and
• Addresses the considerations you determined to be most important in Stage 3.

 

Each slide should have a title and a limited number of bullet points.  A
presentation should capture key bullet points and not include complete paragraphs and detailed text.  The bullet points in your presentation will be supported by relevant details in the Notes section of the slides.  U
se the “Notes” area to write what you would say if you were giving this as a presentation.  Presentations with limited or no “Notes” will receive much lower grades. 

 

While use of external resources is not required, your presentation may be strengthened by incorporating research.  R
emember to correctly cite and reference any sources.  Any direct quotes should be indicated within the slide text with appropriate quotation marks and an in-text citation (however direct quotes should be short and used sparingly, if at all).  Complete references for all sources should be included in the corresponding Notes section. Paraphrased material can just be referenced within the Notes section of the slides without an in-text citation on the slide.  This deviates from APA style but keeps the slides more readable. 

 

General Guidelines:  Your presentation format should be professional and use frames, illustrations, color and/or style to make it interesting in appearance to keep your audience’s attention. Use bullet points – 6-8 words per line; 4-7 lines per slide; Font – suggest Arial, Verdana or Calibri (sans serif) size 24; use Design templates built into PowerPoint.  Use graphics sparingly but to emphasize key points and add interest.  Proofread and Spellcheck (including notes information)!

 

Use the Grading Rubric to be sure you have covered everything. Submit your presentation via your Assignment Folder as a Microsoft PowerPoint (2003, 2007 or 2010) document with your last name included in the filename.

 

Your presentation should be at least 9 slides, to include:

·        

A cover slide with a title, your name and date as a minimum

·         1 slide that describes the problem area or process that needs improvement

·         1-2 slides that summarize the proposed solution

·         1-2 slides that explain the benefits to the UMUC Fitness Center of the proposed technology solution, telling how the solution supports the business strategy and what quantifiable (and perhaps non-quantifiable) benefits are expected.

·         4-6 slides on the most important considerations from the list in Stage 3 and the impact on the UMUC Fitness Center – what they mean to the UMUC Fitness Center and what needs to be done about them

·         Summary/conclusion slide

 

GRADING RUBRIC:

10 

10 

Benefits

20 

Considerations

25 

10 

25 

   

 

  

  

Attribute	Full Points	Partial Points	No points	Possible Points	Points Earned
Description of Problem Area or Process	Brief explanation of the problem to be solved or process to be improved through implementation of the technology solution demonstrates understanding of the course concepts, sophisticated analysis and critical thinking.	Explanation is adequate; or may not adequately describe the process or problem of the UMUC Fitness Center; may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.	No description of problem area or process to be improved is provided.
Summary of Proposed Solution	Brief explanation of solution effectively sets stage for presentation.	Explanation of solution is not completely adequate to set stage for presentation.	No explanation of proposed solution provided.
Benefits identified are relevant to the UMUC Fitness Center and derive from the proposed solution. Well supported explanation is provided of how solution supports the business strategy.	Benefits identified may not be relevant to the UMUC Fitness Center and/or may not derive from the proposed solution.  Explanation may be adequate, or not explain how the solution supports the business strategy, or may not be well supported.	No benefits provided.
The explanations of the impact to the UMUC Fitness Center of the most important considerations and explanation of what must be done demonstrate understanding of the course concepts, sophisticated analysis and critical thinking.	Explanations are adequate; or (some) do not adequately describe the impact on the UMUC Fitness Center and/or what must be done; may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.	No explanations of the considerations are provided.
Conclusion	Conclusion is effective and relevant to the presentation; demonstrates sophisticated analysis.	Conclusion is adequate, or may be somewhat effective and/or relevant to the presentation.	No conclusion provided.
Presentation Format	Presentation is clear and concise and supported by appropriate notes that adequately explain the material on each slide. It reflects effective organization, sophisticated writing and creative design; correct structure of slides, grammar, and spelling; presented in a professional format; references are appropriately incorporated and cited using APA style as indicated in the instructions.	Presentation is not supported by appropriate notes, and/or is not well organized or presented, and/or contains grammar and/or spelling errors; and/or does not follow APA style for references and citations as indicated in the instructions.	Presentation is extremely poorly done and does not convey the information.
TOTAL Points	100
100 points =13% of final course grade	Points Recorded (total points x .13)

 

Concepts:

 How to Excel at Briefing Senior Executives:  http://www.melissalewis.com/articles/A-Briefings    

Resources:

Walmart Case Example, in Course Content