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Assignment 1: Prepare a paper containing your idea for the course business plan

Write an essay (approx. 250 words) introducing the topic for your final course business plan.

Please select a business, product, service, information or idea that is of great interest to you or for which you have experience and expertise and/or that you will benefit from beyond MGT 463.

Indicate why you are interested in this business/ product/service/information/idea and what benefit you believe it will have to yourself, consumers and/or the community.

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Specific guidelines and instructions are provided in My Assignments in your MYWEST classroom


Assignment 2: A paper on Porter’s Five Forces Model with respect to your business

Prepare a paper of at least two and a half pages analyzing Porter’s Five Forces Model as it relates to the business you have chosen.

Specific guidelines and instructions are provided in My Assignments in your MYWEST classroom


Assignment 3: A paper on business organizations and business valuation

Please submit a paper of at least three pages providing an analysis of why you chose the organizational form you chose for your business: corporation, LLC, partnership, Sub-S corporation, sole proprietorship or other.

Include such considerations as: taxes, liability issues, operational control, ownership control, efficiency, succession planning and any others you considered.


Assignment 4: Detailed description of business products, services, ideas.

Please prepare a detailed description of the business, product/service/information/idea for your final project.

You may submit this in a Word document, PowerPoint file or . The typical document is 4 pages in length and not less than 3 1/2 pages.

Specific guidelines and instructions are provided in My Assignments in your MYWEST classroom.


Assignment 5: Marketing and competitive strategy

Please prepare a description of the marketing and competitive strategy for the business/product/service/idea for your final project.

You may submit this in a Word document or . The typical document is 3-4 pages in length, but not less than 3.

Specific guidelines and instructions are provided in the MYWEST classroom.


Assignment 6: Costs, break-even, financial planning and budgeting

This week, we will focus on the financial information for your business, product/service/information or idea.

Specific guidelines and instructions are provided in the MYWEST classroom.

Be sure to post a footnote for each income and expense line item that explains the assumptions you used for the numbers you posted. Footnotes are mandatory.


Assignment 7: Business Plan Summary

This week we will “pull it all together” by writing the Executive Summary for your business plan. (Not surprisingly, most consultants and planners do all of the detailed work and then write the “cover letter” last.)

You should be able to prepare a 1-1/2 to 2 page Executive Summary for your business plan utilizing all of the sections you’ve prepared in Weeks 1-6.

In addition, for Week 8, each student will create and present a 5-7 slide Microsoft® PowerPoint® presentation that outlines the components of your business plan.


Assignment 8: Final Presentation Delivery

Assignment: Final Presentation Slides

• Create a 5–7 slide Microsoft® PowerPoint® presentation that outlines your Target Company Report. The slides will be evaluated for:

o Content

o Relevance

o Layout

o Readability

Assignment: Final Presentation Delivery

• Present the findings from your final paper in person (on campus) or via Adobe® Acrobat® ConnectTM during the online class meeting. Your presentation must be 5–15 minutes long (including Q & A and depending on the number of students in the class) and will be evaluated on:

The rubric posted in Shared Files

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