Week 4 Discussion 1
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“Goods and Services” Please respond to the following:
·
Assess how a marketer would approach the Product P of the 4Ps for a service it wants to add to its existing product lineup. For example, Best Buy adding The Geek Squad or Sam’s Club adding automotive service centers.
· From the e-Activity, predict which products will be a hit and which products will be a flop. Provide a rationale for your selections.
Week 4 Discussion 2
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“Marketing Goods and Services” Please respond to the following:
· From the case study, propose probable solutions that will be included in a marketing plan that will answer three common concerns that parents may have when weighing the Montessori Private School as an option.
· Determine how success in the Wild Oats Organic product line impacts its other product lines, such as the Wild Oats Natural line.