A+ material for MKTG-320 Complete Course, includes all weeks, got A+ in this course

Week, TCOs and TopicsReadings/Class PreparationActivities/AssignmentsWeek 1 TCOs 1 & 2Overview of Marketing ResearchChapter 1: A Decision-Making Perspective on Marketing Intelligence Chapter 2: Marketing Research in PracticeGraded Discussion TopicsWeek 2 TCOs 3 & 4Marketing Research BasicsChapter 3: The Marketing Research Process Chapter 4: Research Design and ImplementationCase Study: Clover Valley DairyGraded Discussion TopicsWeek 3 TCOs 4 & 5Sources and Uses of InformationChapter 5: Secondary Sources of Marketing Data Chapter 6: Standardized Sources of Marketing DataCase Study: Eddie BauerGraded Discussion TopicsWeek 4 TCOs 5 & 6Question Types and MeasuresChapter 7: Marketing Research on the Internet Chapter 8: Information Collection: Qualitative and Observational MethodsMidtermGraded Discussion TopicsWeek 5 TCO 7Questionnaire DesignChapter 9: Information from Respondents: Issues in Data Collection Chapter 10: Information from Respondents: Survey Methods Chapter 11: Attitude Measurement Chapter 12: Designing the QuestionnaireGraded Discussion TopicsWeek 6 TCOs 8 & 9Data Sampling, Interpretation and PresentationChapter 14: Sampling Fundamentals Chapter 15: Sample Size and Statistical TheoryYou Decide AssignmentGraded Discussion TopicsWeek 7 TCOs 9 & 10Qualitative Research & Hypothesis TestingChapter 16: Fundamentals of Data Analysis Chapter 17: Hypothesis Testing: Basic Concepts and Tests of Associations Chapter 24: Traditional Applications: Product, Price, Distribution, and PromotionGraded Discussion TopicsWeek 8 All TCOsFinal Exam