MKTG-310 – Week 1 Activa Paper

Homework (Activia Paper)

Go to the Activia website, www.activia.com. Write an approximately 500-word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and for another country; what differences do you notice? After looking at the site, how would you describe the target group that the product is aimed toward? How effectively does Activia reach this target? Are there factors you would recommend changing? Are there other target groups Activia should try to target?

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