Business case

  Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
 

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● 2016 Internationalization: Unilever in India

● 2018 Top FMCG Companies in India

● 2022

○ Capital Markets Day 2022 18th November 2022
○ Inside our markets: Unilever in India

● Strategic Insights on Hindustan Unilever’s Market Position
● Focus: Unilever’s dominance in India helps it raise prices, pinching rural poor
● Winning in many Indias: Lessons in growth from Hindustan Unilever
● How Unilever Reaches Rural Consumers in Emerging Markets

○ Tap women to power sales
○ Create new channels for advertising
○ Design products (and set prices) for rural consumers
○ Help managers adopt a rural mindset…

Top FMCG Companies in India

https://www.hul.co.in/files/92ui5egz/production/93b1a96c986bbebe2f58886306b6964136a1dda6

https://www.unilever.com/news/news-search/2023/inside-our-markets-unilever-in-india/

https://adityatrading.in/posts/strategic-insights-on-hindustan-unilever-market-position/

https://www.reuters.com/business/retail-consumer/unilevers-dominance-india-helps-it-raise-prices-pinching-rural-poor-2023-01-24/

https://www.unilever.com/news/news-search/2021/winning-in-many-indias-lessons-in-growth-from-hindustan-unilever/

https://hbr.org/2016/12/how-unilever-reaches-rural-consumers-in-emerging-markets