Advocay Plan Presentation

400-advocacyplanTEMPLATE

Assessment Task

Create an advocacy plan to describe the activities you would like to undertake that address the

community

social justice issue you identified in Assessment 1. Elaborate on this plan with a 15-

minute audio-visual presentation that includes your written advocacy plan. You will need to design

your audio-visual presentation using a digital program such as PowerPoint, Canva, or Google Slides.

You will submit a recording of your presentation via the LMS portal. Please refer to the

Instructions

section for details on how to complete this task.

Context

Whether you’re considering carrying out advocacy activities as part of a large social justice campaign

or on a smaller scale in a community or organisation, it is important to do your due diligence and

planning beforehand. This is particularly the case if the issue involves multiple stakeholders and

activities, relates to a sensitive topic, is not within your own lived experience, or you’re not part of

the affected community or lack experience with advocacy or the issue.

Advocacy planning helps you to be organised and informed and to have the best chance of success.

It also helps to ensure you have considered all the possibilities, risks and issues related to your

chosen activities before acting so you can make informed decisions. Importantly, plans also include

metrics and evaluation guidelines to help you assess the success of activities so you can continuously

learn and improve as an advocate as well.

By completing this assessment, you will gain knowledge, tools, and insights that will assist you in

planning advocacy activities in your personal and professional life. Although not the case in this

assessment, you may also choose to use advocacy plans when collaborating with others on social

justice activities in the future.

This assessment builds on Assessment 1, where you were required to research a community issue.

Assessment 2 will enable you to take those findings and create a plan of advocacy informed by them.

Instructions

To complete this assessment, you will follow the steps outlined below.

1) Confirm your ask

After reviewing the current advocacy campaigns, their ask, activities, initiatives and

policies, clarify what you are asking for or want changed in relation to the current

situation of the issue in your chosen community. Remember, this should be informed

by your Assessment 1.

2) Research the issue further and gather relevant information to support your advocacy plan

Gather information on the following:

• Research existing plans to deliver changes to policies, or for new policies, projects or

programs that address this issue. If so, where are they up to?

• Complete your stakeholder identification and analysis, including current policies,

campaigns and initiatives.

• Did anyone else ask for it in the past? If so, what was successful and what not?

• How many people would benefit from your action?

• What media has this issue covered locally, nationally and globally? And what agenda-

setting and framing can you identify?

• Any other pertinent information relating to your ask? Review and update the key

research and information from Assessment 1.

3) Create an advocacy plan

Write your advocacy plan using the following structure:

• A clear and concise description of the current situation of the issue, and how it is framed

in the media.

• A current and specific advocacy target and stakeholder analysis outlining who are

involved directly and indirectly in this issue, drawing on your work for Assessment 1

and including each stakeholder group’s activities, interests and perspectives

• Your ask, based on your research findings

• Goals and SMART objectives of your planned advocacy activities in your chosen

community

• Key messages for each stakeholder, talking points to be used in your activities

• Strategies and tactics planned to achieve your goals and objectives

• Timeline in the scope of this assessment

• Evaluation plan (the criteria) to measure the success of your advocacy activities.

• Reference list

Your advocacy plan should be written in clear and concise language and demonstrate your

ability to critically analyse the issue and develop a well-structured plan.

4) Create a recorded presentation of the written advocacy plan

Elucidate your advocacy plan by translating it into an audio-visual presentation that includes

the key information from your written advocacy plan. This could be a recorded slide deck

presentation, a video recording or any other audio-visual means with your face visible.

Please note: The recorded presentation MUST expand on the key points of the written

advocacy plan, but please do not read directly from it. For Assessment 2, you need to submit

the recorded presentation and the written advocacy plan separately.

Find more tips on recording narration in PowerPoint or how to film a video presentation via

the link for Assessment 2 in the LMS portal.

Referencing

It is essential that you use appropriate APA style for citing and referencing research. Please see more

information on referencing in the Academic Skills webpage.

Submission Instructions

Submit the task via the Assessment tasks link in the main navigation menu in EEDUSD400 Social

Justice in Action:

● Submit a recording of your presentation on Blackboard via the Assessment 2, Presentation–

Submission link.

● Please note during the submission process, once your first item has been uploaded, click

Browse Your Computer if you need to attach extra files. Then click the Final Submit button.

● Your assessment will be formally graded via the Grade Centre by your Learning Facilitator

and feedback will be provided through My Grades.

Advocacy Plan Steps

Introduction

Context
of the
Issue

Advocacy
Target and

Stakeholder
Analysis

Your Ask

Goals and
Objectives

Key Messages
and Talking

Points

Strategies
and Tactics

Timeline
and Budget

Evaluation
Plan

Conclusion

Smart Advocacy Cycle
Template

1. Introduction

2. Context of the Issue
Explain the issue you are advocating for and its impact on the community.

Provide an overview of the advocacy plan and the importance of advocating for the issue.

Smart Advocacy Cycle
Template

3. Advocacy Target and Stakeholder Analysis

4. Your Ask
Specify the specific action you are asking your target audience to take.

Identify the target audience and stakeholders involved in the issue and analyse their interests and perspectives.

Smart Advocacy Cycle
Template

5. Goals and Objectives

6. Key Messages and Talking Points
Identify the main messages and talking points to be used when speaking to people both formally and informally at meetings,
in the street and in presentations.

State the overall goals and objectives of the advocacy activities and how they will be achieved.

Smart Advocacy Cycle
Template

7. Strategies and Tactics

8. Timeline and Budget
Provide a timeline for the campaign and estimate the budget required broken down into each activity.

Describe the specific strategies and tactics to be used in the campaign. How will you promote your ask in the community and connect
with decision-makers?

Smart Advocacy Cycle
Template

9. Evaluation Plan

10. Conclusion
Summarise the key points of the advocacy plan and encourage people to take action.

Outline how the campaign will be evaluated and measured for success including each of the criteria.

Don’t forget your reference list.

1. Introduction:
2. Context of the Issue:
3. Advocacy target and stakeholder analysis:
4. Your ask:
5. Goals and objective:
6. Key messages and talking points:
7. Strategies and tactics:
8. Timeline and budget:
9. Evaluation plan:
10. Conclusion: