In this proposal, the company is Jocko Fuel. Provide a summary of the company and environment you have selected. Then the product or service in question and what your initial thoughts are for a new product or service and target market.
Begin thinking about the various sections and consider taking notes on each area in readiness to complete the final assignment:
- Title Page
- Why Select Your Consultancy
Your USP
- External – Situational Analysis
PESTEL
Competitors
Porters 5 Forces / Diamond - Internal – Company Analysis
SWOT
- Strategy
USP
SCA
Positioning
Marketing Mix
Target Strategy - Recommendations
- Action Plan
Submit the subject of your Marketing Plan Proposal.