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Executive Summary for the custom t-shirt business, I’ve attached the project content to support the Executive Summary.
Week 5: Collaboration Assignment (Due Week 7)
In this assignment, you will be sharing your Executive Summary with your assigned group members, and reviewing theirs to provide feedback. Group member feedback will be incorporated into your final Executive Summary submission (due Week 7).
Assignment Steps:
· Your professor will assign you to a group.
· Refer to Chapter 4: The Executive Summary for valuable information related to the creation of this document.
· Create a one-page Executive Summary draft and share it with your assigned group members.
· In your Executive Summary, include a clear and specific compelling Value Proposition, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your Business Plan.
· Review group members’ drafts and provide each one with one or more paragraphs of feedback on their assignment.
· Rewrite your Executive Summary using feedback from at least two of your group members.
· Submit your original (draft) Executive Summary, feedback from your colleagues, and your final Executive Summary that you updated from the feedback you received from your group members.
· This one-page document should be able to stand alone as a document on its own merits by Week 7.
2
Market Research Custom T-Shirts Business
Student’s Name
Course Name
Institutional Affiliation
Instructor’s Name
Date
Market Research Custom T-Shirts Business
Creative, strategic, and market-driven, starting a bespoke T-shirt business is exciting and promising. Custom gear has grown due to the growing need for personalization in fashion, branding, and event goods. E-commerce and print-on-demand technology make this firm easier to start, with low startup costs and high scalability. This paper discusses the business concept, market benefits, competitive advantages, and regulatory requirements for a personalized T-shirt sole proprietorship. This business can succeed in a growing consumer-driven market with market research and strategic planning.
Business Concept
The custom T-shirt company makes high-quality, personalized clothing for individuals, businesses, social groups, and event organizers. To reduce production costs and inventories, the business model will be online and use print-on-demand. An interactive internet platform will let customers design their own T-shirts for personal expression. A handpicked assortment of contemporary, creative, and unique designs will be sold to fashion-forward consumers and niche markets.
Premium quality and ecological materials define this company. Organic cotton, eco-friendly dyes, and ethically produced fabrics will give the business an edge with ecologically sensitive customers. This company emphasizes durability, comfort, and exclusivity to stand out in a mass-produced, low-quality sector. Partnering with artists and designers can also improve product selection and keep inventory current. This business may build a loyal client base and create steady revenue with a solid marketing strategy and internet presence.
Market Benefits
Self-expression, corporate branding, and event-specific items drive personalized garment demand. Personalised T-shirts let people express their style, views, and affiliations, giving them a sense of individuality. This is especially important in today’s social media-driven culture, as self-expression influences customer purchases. For branding, promotional efforts, and fundraising, businesses, sports teams, schools, and nonprofits need personalized T-shirts. These big orders generate revenue and build client loyalty.
Accessibility and cost are further benefits of custom T-shirt manufacturing. Custom T-shirts let buyers own distinctive designs without breaking the bank, unlike high-end fashion firms. The business can offer many designs without high initial expenditures by using a print-on-demand methodology. The product lineup stays relevant and appealing by adapting fast to market trends and seasonal demands.
Eco-friendly and ethical apparel is a developing consumer trend that boosts business potential. Fashion consumers are growing more aware of environmental and labor issues, encouraging them to seek out sustainable alternatives. The firm can attract socially conscious buyers who value sustainability without sacrificing style or quality by using environmentally friendly products and ethical production methods. These characteristics make the personalized T-shirt business a profitable possibility in the changing fashion and retail market.
Competitive Advantage
Success requires a unique selling proposition in a competitive market full of giant retailers and small independents. Customization, product quality, and effective digital marketing set this company apart. Unlike generic retail brands, this company enables customers to design their own clothing, ensuring exclusivity and personal relevance. A print-on-demand model avoids overproduction and unsold inventory, another benefit (Magadán‐Díaz & Rivas‐García, 2025). This offers design flexibility and allows the company to test new ideas without financial risk. The brand also targets those willing to pay more for quality and sustainability by including high-quality materials and ethical production.
Effective web presence and personalized digital marketing initiatives enhance competitiveness. Social media, influencer collaborations, and SEO will propel online store traffic and brand recognition. Behind-the-scenes production videos, testimonials, and design showcases establish community and brand loyalty (Taiwan et al., 2023). Excellent customer service, including easy returns, fast shipping, and personalized recommendations, can make the shopping experience exceptional and encourage repeat business.
Regulatory and Legal Considerations
Legal and regulatory requirements must be taken into consideration when starting a custom T-shirt sole proprietorship. Register the business with the state and local government first. A business license and sales tax permit may be required to comply with tax laws, depending on the location. An EIN from the IRS simplifies tax filing and financial management. A business relying on original designs must also protect its intellectual property. Copyright and trademark registration can avert unlawful use or reproduction of original artwork (Luo, 2021). By having clearly stated terms of service and privacy policy on the website, the business can avoid legal issues related to consumer information and product use.
Adherence to consumer protection regulations on refunds, exchanges, and product warranties is mandatory. Clear pricing, product descriptions, and clear delivery schedules enable consumer trust and reduce disputes. Print-on-demand companies must make third-party suppliers comply with industry standards and ethics to uphold brand reputation. The business can run smoothly and avoid liabilities that can stall growth by tackling those legal issues in advance.
Conclusion
The custom T-shirt business offers a compelling opportunity for entrepreneurs who seek a venture that is both creative and financially rewarding. With a high degree of market demand, an easily scalable business model, and the ability to provide products to both individual consumers and corporate enterprises, the opportunity for growth in this business is enormous. By focusing on high quality, environmental sustainability, and a cutting-edge digital marketing effort, this business will rapidly achieve top-of-mind status in the custom apparel industry. By avoiding regulatory compliance pitfalls and being proactive regarding intellectual property concerns, this business will be set up for success in the long term. With the right combination of innovation, customer centricity, and operational efficiency, this business can be profitable while delivering innovative and high-quality products to a broad base of customers.
References
Luo, Y. (2021). A general framework of digitization risks in international business.
Journal of International Business Studies,
53(2), 344–361. https://doi.org/10.1057/s41267-021-00448-9
Magadán‐Díaz, M., & Rivas‐García, J. I. (2025). The Impact of Print‐on‐Demand on Spanish University Presses.
Learned Publishing,
38(2). https://doi.org/10.1002/leap.1658
Taiwan, Y. Z. U., Chen, E. Y. I., & Pham, G. (2023). THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT.
Global Fashion Management Conference, 391–391. https://doi.org/10.15444/GMC2023.04.09.04
2
Course Project: Part 1
Isdory Lyamuya
BUSN460: Senior Project
DeVry University
Professor: Adrian Zappala
March 22, 2025
Section A: Business Concept
Purpose of the Business
The bespoke T-shirt company is dynamic and expandable to suit consumer demand for personalized products. This company makes high-quality, personalized T-shirts for individuals, businesses, social organizations, and event coordinators. The company uses an e-commerce-based, print-on-demand methodology to reduce production costs and offer unique, creative designs without inventory limits. Premium, eco-friendly, and ethically created clothing that meets modern customer demands for sustainability, style, and individuality is the goal. Unlike mass-market stores, the company’s interactive web platform lets customers design their own T-shirts in a smooth and entertaining manner.
Description of Products and Services
A variety of T-shirts manufactured from organic cotton and ethically produced fabrics are available. These materials are chosen for eco-conscious consumers who value comfort and durability. The company also sells pre-designed shirts by independent artists and designers for niche markets and fashionistas. Company, school, sports team, and non-profit organizations who need bespoke branding for promotional events or uniforms can bulk buy from the company. This flexibility guarantees that customers get a product that matches their needs, whether for personal expression, company branding, or special occasions.
Market Benefits of the Product and Service
Self-expression is one of the company’s many advantages over traditional garment brands. Modern fashion trends include personalization as people seek unique attire that reflects their identity, values, and interests. This store lets customers design their own clothes, unlike other retailers. Research shows that Millennials and Gen Z prefer individualized apparel over mass-produced fashion (Mandarić et al., 2022). This change in consumer behavior shows the growing need for personalization, making the company a leader in the apparel sector. The company customizes products to clients’ tastes and lifestyles with an easy-to-use design platform and high-quality materials.
Marketing-boosting high-quality branded items is another major benefit for corporate clients. Promotional gear provides long-term brand exposure, unlike internet advertising. Custom T-shirts work as walking ads, building brand awareness and loyalty. Sustainability is also important for environmentally concerned companies who seek to brand themselves with responsible production. Eco-friendly marketing boosts client trust and brand reputation. The company’s competitive position is strengthened by sustainability trends, making it a perfect partner for quality and CSR-focused companies. The corporation grabs a large market segment by serving individuals and companies.
Competitive Advantages
Personalization, sustainability, and technology innovation set the company apart. This company allows complete creative flexibility, making each creation unique, unlike traditional garment sellers. Customers may create their own T-shirts without technical skills using a user-friendly digital platform, increasing engagement and brand loyalty. Interactive, personalized shopping experiences boost consumer retention and repeat purchases (Casaca & Miguel, 2024). Customer involvement in product design strengthens brand bonds and helps customers receive products that suit their tastes. Mass-market merchants struggle to match this level of customisation.
The business’s print-on-demand concept removes financial risks from unsold inventory and boosts operational efficiency. Overproduction causes waste and expensive storage expenses for traditional fashion stores. However, print-on-demand offers for greater design freedom, quick trend adaptation, and cost-effective production management. Studies show that on-demand production cuts inventory costs by 40% (publications, 2023). The corporation can spend in high-quality materials, customer service, and effective marketing due to its efficiency. A successful digital marketing plan uses social media, influencer collaborations, and targeted advertising to boost the brand’s competitiveness. Through innovation, sustainability, and customer-centric services, the company leads the custom garment market.
Section B: Industry Analysis
Size of the Industry in Units and Dollars
The global custom T-shirt printing market has grown due to consumer demand for personalized fashion and corporate branding. The sector was worth $4.3 billion in 2023 and expected to grow. Custom-printed T-shirts sell over 1.5 billion annually thanks to print-on-demand services’ popularity. North America and Europe dominate this market, with the U.S. contributing over $1 billion annually. Increasing e-commerce and digital printing have cut production costs, making personalized garments more affordable. The growing demand for creative, eco-friendly, and expressive designs has boosted industry growth. Industry revenue is likely to rise as more businesses and consumers value personalized clothes, cementing custom T-shirts as a mainstream fashion category.
Growth Rate of the Industry
With a 9.7% CAGR, the bespoke T-shirt printing market is expected to exceed $7.5 billion by 2030. Digitalization, e-commerce, and direct-to-garment (DTG) printing are driving this increase. Print-on-demand services enable small firms and entrepreneurs to enter the market with little expenditure, expanding the industry. Corporate branding, promotional goods, and event-specific clothing boost bulk sales. Sustainable T-shirts manufactured from organic cotton and biodegradable dyes are growing in popularity. Demand for specialty designs, influencer-led items, and limited-edition collections has further increased market activity. As customisation technology improves and consumer preferences change, the market should increase double-digits.
Prospects for the Industry
The bespoke T-shirt industry has a bright future due to various trends. Younger consumers who value self-expression in fashion are projected to drive long-term demand for distinctive, individualized clothing. Entrepreneurs can now access the market without big inventory costs thanks to print-on-demand services. Digital printing advances like sublimation and DTG improve print quality, durability, and affordability. The sustainability movement is helping the sector as consumers seek eco-friendly rapid fashion alternatives. Online customisation platforms are also using AI and machine learning to make design more intuitive and engaging. With rising e-commerce sales, corporate branding demand, and technical advances, the bespoke T-shirt sector is poised for development and profitability.
Average Gross and Net Margins on Sales in the Industry
The bespoke T-shirt sector has a 45-60% gross margin, depending on production, materials, and customisation. By removing extra inventory and lowering production costs, print-on-demand companies often have larger profits. Digital printing processes like DTG and heat transfer enable small-batch production, increasing profits. Net margins typically 10-25%, with larger companies and e-commerce platforms having higher margins. Marketing costs, client acquisition costs, and operational efficiency affect net profitability. Premium, eco-friendly clothing brands can charge more, improving margins. Strategic alliances with independent designers and influencers boost brand awareness and revenue. As technology and automation lower production costs, tailored clothes companies could see more profitability.
Major Companies in the Industry
Key players dominate the bespoke T-shirt market, which is competitive. Printful and Printify are prominent print-on-demand platforms that let entrepreneurs offer unique clothing without inventory. TeeSpring (now Spring) lets influencers design and sell personalized T-shirts to their audiences. Custom Ink, a corporate and event apparel giant, offers bulk orders to businesses, schools, and non-profits. RushOrderTees handles urgent bulk orders quickly. Spreadshirt and Redbubble allow independent artists to sell their T-shirts and other items on marketplaces. With the rise of e-commerce and digital printing, these companies are extending their market share and giving new customization choices to fulfill consumer needs.
Section C: Regulation and Legal Review
Laws and Regulations Applicable to the Industry
The bespoke T-shirt industry must follow intellectual property, consumer, and environmental rules. Copyright and trademark rules are important because firms must guarantee designs do not violate intellectual property. Companies must verify customer designs and license third-party artwork to avoid legal issues. Environmental rules affect textile companies, especially waste management and eco-friendly products. The Textile Fiber Products Identification Act mandates fabric content and origin labeling. Barrère & Delabruyère (2021) found that fashion intellectual property infringement cases had climbed 15% annually, underscoring the need for strict compliance. To reduce risks, this company will strictly verify information and work with verified suppliers to comply with regulatory standards.
Setting Up a Local Sole Proprietorship
Local sole proprietorships are easy to start and cost little. Choose a unique business name and confirm its availability with the state or county registrar. Using a “Doing Business As” (DBA) name may need municipal clerk registration. The solo proprietor is legally and financially responsible as no incorporation is required. Even without employees, tax filing requires an IRS EIN. State or city restrictions may demand a business license. Selling tangible goods requires a sales tax permit to collect and remit taxes. A dedicated corporate bank account streamlines bookkeeping and separates finances. These measures allow the business to function legally and comply with local laws.
Legal, Zoning, and Licensing Concerns
To prevent fines and business disruptions, bespoke T-shirt businesses must follow legal, zoning, and licensing restrictions. The firm needs a sales tax permit to collect and remit sales taxes. Fair Packaging and Labeling Act compliance assures that T-shirts include accurate fabric content, care instructions, and country-of-origin labels. Zoning rules must be examined, especially for home-based businesses, as some jurisdictions forbid large printing equipment or customer visits. Fire and safety requirements must be followed when moving into a business area, especially while handling inks and materials. Environmental regulations may also apply, especially to industry waste disposal. The firm can function legally by proactively obtaining permissions, following zoning laws, and following labelling and safety regulations.
Pending Regulations Impacting the Industry
Labor, environmental, and digital taxes restrictions are changing for the personalized apparel business. The Uyghur Forced Labor Prevention Act (UFLPA) bans U.S. companies from buying cotton from forced labor zones, a major issue. Non-compliance can delay customs, cost money, and tarnish reputation. Companies must verify supply chain transparency and use ethical suppliers to reduce risks. The 2018 South Dakota v. Wayfair, Inc. verdict requires internet retailers to collect sales tax from out-of-state customers. Noncompliance may result in fines and legal action. Adelakun et al. (2024) found that tougher labor rules and digital tax policies are changing the garment industry, underlining the need for enterprises to monitor regulatory updates and comply with all laws.
References
Adelakun, B., Nembe, J., Oguejiofor, B. B., & Bakare, S. (2024, March 17).
LEGAL FRAMEWORKS AND TAX COMPLIANCE IN THE DIGITAL ECONOMY: A FINANCE PERSPECTIVE. ResearchGate; Fair East Publishers. https://www.researchgate.net/publication/379040252_LEGAL_FRAMEWORKS_AND_TAX_COMPLIANCE_IN_THE_DIGITAL_ECONOMY_A_FINANCE_PERSPECTIVE
Barrère, C., & Delabruyère, S. (2021). Intellectual property rights on creativity and heritage: the case of the fashion industry.
European Journal of Law and Economics,
32(3), 305–339. https://doi.org/10.1007/s10657-011-9230-2
Casaca, J. A., & Miguel, L. P. (2024). The Influence of Personalization on Consumer Satisfaction.
Advances in Marketing, Customer Relationship Management, and E-Services Book Series, 256–292. https://doi.org/10.4018/979-8-3693-3455-3.ch010
Mandarić, D., Hunjet, A., & Vuković, D. (2022). The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions.
Journal of Risk and Financial Management,
15(4), 1–17. MDPI. https://doi.org/10.3390/jrfm15040176
publications, P. (2023).
PhD research, Paper Publications, Paper Publication, Research Paper Publications. PhD Research, Paper Publications, Paper Publication, Paper Publisher, Publication of Papers, Electrical Journal, Civil Journal, Medical Sciences Journal, Veterinary Sciences Journal, Healthcare Journal, Economics Journal. https://www.paperpublications.org/upload/book/Factors%20Affecting%20Inventory-889
Šimek, P., & Sadílek, T. (2024). Generation Z fashion shopping behaviour during and after the COVID-19 pandemic: the effect of sustainable consumption.
Ekonomska Istraživanja/Ekonomska Istraživanja,
37(1). https://doi.org/10.1080/1331677x.2024.2341222
2
Course Project Part 2
Isdory Lyamuya
BUSN460: Senior Project
DeVry University
Professor: Adrian Zappala
April 6, 2025
Section D: Target Market and Segmentation
Market Location
Custom T-shirts are mostly sold in the US, where demand for personalized fashion, corporate branding, and promotional wear is rising. E-commerce and print-on-demand technology allow the business to access more customers online. High consumer expenditure on fashion and apparel, a strong culture of self-expression, and the growing trend toward sustainable and ethically manufactured goods make the U.S. market desirable. The business’s interactive T-shirt creation feature appeals to modern shoppers seeking unique fashion statements. Social media, influencer marketing, and digital branding change market dynamics by recruiting and maintaining customers.
Market Dynamics
The rise of individualized fashion, digital commerce, and ecological and ethical apparel make this sector distinctive. This firm lets customers design their own clothes, creating a stronger relationship to the product than traditional retail. On-demand printing decreases waste and inventory costs, making the firm more sustainable and cost-effective (Done et al., 2022). As influencers and niche communities desire exclusive designs, social media-driven fashion has made customized garments more attractive.
Demographics and Psychographics of Target Customers
Millennials and Gen Z, who value customization, sustainability, and internet purchasing, are the target market. Millennials, born between 1981 and 1996, have high spending power and desire distinctive, customisable products that match their style (Rahman et al., 2021). Gen Z, born after 1997, prefers digital-first buying and ethical production, giving them a significant audience for the company’s eco-friendly initiatives.
Global Expansion Strategy
With a solid business concept and market presence, global expansion is the next stage. The company plans to have 12 stores and a successful e-commerce platform by the fifth year, making international development realistic and important. Canada, the UK, and Japan are the top expansion destinations.
Expansion to Canada
Canada is a natural extension of the business due to its closeness to the U.S., similar customer behavior, and shared culture. Sustainable fashion and e-commerce are popular among Canadians and Americans (Robichaud et al., 2024). However, the company must consider Canada’s bilingual market, especially Quebec, where French is spoken. A bilingual website and customer support are necessary for smooth operations.
Expansion to the United Kingdom
The UK’s strong fashion culture, significant internet shopping penetration, and emphasis on individualism make it another desirable market. British consumers prefer independent firms that encourage sustainability and ethical sourcing and value unique, artistic designs (Murzyn-Kupisz & Hołuj, 2021). The firm should embrace UK design trends like vintage aesthetics, minimalist streetwear, and festival-inspired clothes, which are popular with younger consumers, to flourish.
Expansion to Japan
Due to its love of customised, high-quality design, Japan offers a unique chance. Japanese shoppers are noted for their attention to detail, quality fabrics, and statement clothing purchases. Japanese fashion emphasizes minimalist, high-fashion, and streetwear, unlike Western markets. The company should launch a Japanese-inspired collection with modest monochromatic designs, calligraphy, and cultural aspects to fit this market.
Section E: Value Proposition and Competitive Analysis
Value Proposition
Personalization, sustainability, and technology to produce a better purchasing experience make the bespoke T-shirt industry unique. Instead of selling generic clothing, one company lets customers design their own clothes, making each item a personal statement. Individuals, business clients, and organizations seeking unique branding solutions like this high level of customisation. The company uses eco-friendly textiles, biodegradable dyes, and ethical sourcing to meet consumer demand for eco-friendly items. Print-on-demand reduces waste and inventory expenses, allowing competitive pricing and great quality (Magadán‐Díaz & Rivas‐García, 2025). An intuitive design tool, fast order delivery, and excellent customer care make the smooth e-commerce platform a pleasure. These factors make the firm a top choice for consumers seeking bespoke, sustainable, and high-quality garments, ensuring strong market demand, brand loyalty, and long-term profitability.
Competitive Landscape
Large e-commerce platforms and niche firms compete in the custom garment sector. Printful, Printify, and bespoke Ink dominate the industry with print-on-demand services, while Redbubble and TeeSpring serve independent artists offering bespoke items. Traditional stores are adding personalization to compete with digital-first brands. The sector is increasing rapidly due to social media marketing, influencer culture, and customer demand for unique fashion. Established competitors present obstacles, but they also validate personalized garment demand. Premium quality, sustainable materials, and a more engaging user experience set this business apart in this competitive market. Eco-conscious production, creative design tools, and excellent customer service help the company compete in the ever-changing world of personalized fashion.
Key Competitors
Well-known print-on-demand companies like Printful, Printify, and Custom Ink lead the custom T-shirt sector. E-commerce enterprises can start apparel lines without inventory with Printful and Printify’s fulfillment systems. However, Custom Ink handles big orders for corporations, schools, and nonprofits. Independent designers can sell their works on Redbubble and TeeSpring, which focus on artist-driven items. Despite their strong reputations and operational efficiency, these organizations typically cannot provide fully personalized consumer experiences. This company allows clients to develop their own designs rather than choosing from pre-made selections, unlike its competitors. This technique, along with sustainable materials and ethical production, gives the brand a competitive edge, appealing to shoppers seeking high-quality, bespoke, and ecologically friendly garments.
Competitor Strengths and Weaknesses
Printful and Printify are experts at e-commerce integration, helping small businesses create fashion enterprises easily. Entrepreneurs can sell bespoke T-shirts without managing production or inventory using their fulfillment services. However, using third-party suppliers might affect product quality and shipment delays, lowering consumer satisfaction (Akturk et al., 2022). Custom Ink handles big orders and customer support well, but it lacks customizing tools for one-time consumers. Artists can use Redbubble and TeeSpring, but buyers can only choose from pre-uploaded graphics. This firm may capitalize on these constraints by delivering higher personalization, eco-friendly materials, and a seamless user experience. The company becomes a personalized garment leader by solving these rival flaws, attracting clients who value quality, sustainability, and creative flexibility.
Section F: Marketing Promotion and Pricing Strategy
Communication Plan
Through digital marketing, social media, and clever promotions, the bespoke T-shirt business’s communication plan builds brand awareness, engages target audiences, and drives sales. The brand’s fundamental values are personalization, sustainability, and quality. The marketing plan includes targeted digital advertising on Instagram, Facebook, and TikTok, where visually appealing material attracts younger audiences. SEO and content marketing will boost Google rankings and organic traffic to the e-commerce site. Email marketing will build customer relationships with personalized recommendations and special promotions. Affiliate marketing and influencer partnerships will boost brand awareness. This plan demands an annual budget of $50,000 for digital ads, $30,000 for influencer alliances, $20,000 for SEO and content marketing, and $25,000 for promotional efforts to maintain brand visibility.
Advertising and Promotional Vehicles
Digital platforms will dominate advertising due to their cost-effectiveness and audience targeting. High-quality pictures, video testimonials, and user-generated material featuring customized T-shirts will be used in paid social media ads. Customers who viewed the website but did not buy will be converted using retargeting advertisements. The brand will also use Google Ads for SEM to attract high-intent buyers looking for bespoke clothing. Search engine optimization will help the firm rank high for bespoke T-shirt keywords. Contests and limited-time promos on social media will boost engagement and organic sharing.
In addition to digital marketing, offline promotions will increase brand credibility and customer trust. The company will publish booklets and eco-friendly packaging inserts about material sustainability and quality. Trade exhibitions and pop-up stores in major cities will raise brand recognition and let people try the goods. Local businesses, universities, and non-profits might collaborate on co-branded items to increase brand awareness. A $15,000 annual promotional budget will be spent on giveaways, sponsorships, and community participation to boost brand recognition and consumer loyalty.
Pricing Strategy
The price strategy balances affordability, high quality, and profitability. Custom T-shirts will be priced tier-wise to accommodate different customer segments. Premium organic cotton and eco-friendly T-shirts will cost $35 to $45, while standard cotton ones would cost $25. Corporate, school, and organization bulk orders will receive 10% and 15% discounts for orders over 50 and 100 units, respectively. Pricing depends on production costs, competitor analysis, and perceived value. Print-on-demand technology lowers overhead, allowing competitive pricing without losing margins. Seasonal promotions will use dynamic pricing to maximize revenue.
The brand’s sustainability-focused pricing will also be considered. Ethical clothing buyers are willing to pay more for eco-friendly products and fair labor. This explains the higher price of organic cotton and other sustainable solutions while distinguishing the business from cheaper competitors. The company will also offer returning consumers discounts and early access to new designs through a subscription model. This strategy retains customers and generates predictable revenue. Tiered pricing, ethical sourcing, and data-driven promotions help the company boost sales and stay ahead in the custom garment industry.
References
Akturk, M. S., Mallipeddi, R. R., & Jia, X. (2022). Estimating impacts of logistics processes on online customer ratings: Consequences of providing technology‐enabled order tracking data to customers.
Journal of Operations Management,
68(6-7), 775–811. https://doi.org/10.1002/joom.1204
Done, R., Warner, R., & Noorda, R. (2022). Publishing Distribution Practices: New Insights About Eco-Friendly Publishing, Sustainable Printing and Returns, and Cost-Effective Delivery in the U.S.
Publishing Research Quarterly,
38(2), 364–381. https://doi.org/10.1007/s12109-022-09882-5
Magadán‐Díaz, M., & Rivas‐García, J. I. (2025). The Impact of Print‐on‐Demand on Spanish University Presses.
Learned Publishing,
38(2). https://doi.org/10.1002/leap.1658
Murzyn-Kupisz, M., & Hołuj, D. (2021). Fashion Design Education and Sustainability: Towards an Equilibrium between Craftsmanship and Artistic and Business Skills?
Education Sciences,
11(9), 531. https://doi.org/10.3390/educsci11090531
Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity.
Journal of Fashion Marketing and Management: An International Journal,
ahead-of-print(ahead-of-print). https://doi.org/10.1108/jfmm-07-2019-0137
Robichaud, Z., Brand, B. M., & Yu, H. (2024). Bridging the information asymmetry in e-commerce: an intercultural perspective on sustainable clothing.
International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-12-2023-0708
