Write two pages about SEO Monetization – BLACL HAT SEO

BlackhatSEO

Running Head:

Black Hat SEO

1

Black Hat SEO 2

Black Hat SEO

Student’s Name

Institution Affiliation

Date

Black Hat SEO

2. a). Black hat SEO is set ways used to increase the chances of a site or pages to have highest rates in the search engines. They usually methods and rules that violate search engines. The term black hat came from the western movies that differentiate bad guys from the good guys who put on white hats. In this case, its use to represent the hackers, virus developers and those involved in unethical doings with computers. All those who use unorthodox methods in the computer world could be referred as black hats, for they only have a malicious way of getting the ways they want. Use of and implementation of black hat SEO can get one banned from search engines (“Black Hat Social Media…,” 2016). Black hat SEO can be described as an inappropriate action, which increases pages ranking in a search engine. These ways are ones that’s doesn’t go with or go against the guidelines of the search engine. (Xiao & Benbasat, 2007).

The following are the actions that are considered to be black hat and that are likely to be used to stay above me board on google and other search engines content automation, doorway passages, hidden texts or links and stuffing of the key words. Black hat SEO should be reported in cases of attack by malicious hacking, attack by viruses or appearance of spam in web results (Xiao & Benbasat, 2007). In case of a suspected malicious virus and hacking and another malware request for a malware review after removal of the malicious code. Black heart SEO should be avoided at all costs since the search engines like google have hefty and severe penalties which may have collateral effects on the traffic. Google has tried in to deter the web sited from the use of the Black hat SEO. There is the use of social media to mobilize the world of the effects of unethical ways and black hat SEO. They also use the social media to educate on safe and right ways to get whatever they want in the search engines without turning to the use of SEO (Marz & Warren 2015). Google also encourages contact of their legal team with the suspected black hat actions. Google also encourages verification of accounts and becoming spam busters by reporting them to Google. The following are the ways of black hat SEO. Link manipulation, article spinning, sneaky redirects, guest posting networks, etc.

B). Search Technologies is a privately held information technology organization that mainly involves search engines, big data consultation, and implementation services. Search engine technologies help in providing leads of the nurturing of with effective technologies (Marz & Warren 2015). They also deepen the customers’ satisfaction with a relevant experience. They also give the customers with the product display automation. This is the way of the clients can view whatever the clients want in simply displayed in a simpler means. Online advertisement demands accurate appraisals of the impacts aimed advertisements and the methods of analyzing the effectiveness aimed in the campaigns. The armed population is very likely to be an estimate of the targeted advertising (Marz & Warren 2015). Through the use online advertising, the social media platforms is a center for a potential market thus an increase of advertising in this platform.

C). The modern media platforms have found advertising using the pay per click metrics. Through the metrics like the click through rate helps to reach the targeted audience. Through the various platform of CTR of 3% shows that a hundred times an ad is displayed there are three clicks on it. There is also the metric of quality score mainly used by google to measure how well the key words and their relationship to the specific search considering their past performance. The metric of average position shows the high and low of an ad shows up on a search result page.

References

Black Hat Social Media Tactics & How to Fight Them – Trinity Insight. (2016, February 15). Retrieved August 29, 2017, from https://www.trinityinsight.com/blog/seo/black-hat-tactics-used-social-media

Marz, N., & Warren, J. (2015). Big Data: Principles and best practices of scalable realtime data systems. Manning Publications Co..

Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: use, characteristics, and impact.
MIS quarterly,
31(1), 137-209.