Amazon: Reinforcing Culture Through Human Capital Development

 Review Chapters 17 and 18 from your textbook, Applied Psychology in Talent Management.

DUE APRIL 10, 2025

Assume the role of a consultant at Amazon dedicated to creating and reinforcing the company’s ideal culture. You have been asked to assess Amazon’s current company culture, determine ways that it can be improved, forecast potential changes through growth, and provide a plan for sustaining cultural longevity through employees.

Using the materials provided to you, as well as at least three additional resources pertaining to human resource management, prepare a PowerPoint presentation on the proposal for a strategic human capital development program focused on the transmission of company core values.

To communicate with Amazon’s executive team, you will present your analysis using PowerPoint. The analysis should be 8 to 10 slides. The strategic human capital analysis should reinforce the culture through

• recruitment
• training
• retention
• team development
• organizational responsibility

The analysis should also consider Week 4’s contemporary human capital topic and predictive analysis.

In your presentation,

• Determine ways to improve the company’s culture in a growth environment.
• Provide recommendations regarding the company’s recruiting, training, development, and retention strategies.
• Integrate contemporary human capital topics and predictive analysis.
• Discuss potential global expansion on the company culture and success.
• Formulate an overall organized and concise proposal for the company’s ideal culture supported through human resource management.

The Amazon: Reinforcing Culture Through Human Capital Development final presentation

• must be 8 to 10 double-spaced slides in length (not including title and references slides) and formatted according to APA Style,
• must include an introduction and conclusion slide. Your introduction slide needs to end with a clear thesis statement that indicates the purpose of your presentation.
•  must use at least 4 scholarly and/or credible sources in addition to the course text (within 5 years)