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Sport Marketing Plan: Section VI
Khyle Washington
Strategic Marketing
Professor Bell
March 4, 2025
Sport Marketing Plan: Section VI
Product and Service Description
Twin Cities Thunder will provide products and services to its fans focusing on their entertainment and experience as well as revenue generation. Core products comprise game-day activities where fans get to watch energetic basketball matches, theme nights, and fan engagements. To encourage fans to be part of the club’s loyal consumers, season tickets and membership will be available with special benefits including cheaper ticket prices and invites to the special events (Xia, 2023). Also, the team will offer jerseys, caps, and other related items to ensure that the fans can be associated with the team. The team will also offer youth basketball camps and training to nurture the young talents and also to enhance participation of the populations. This will be complemented by corporate affiliation and sponsorship opportunities for different corporations. VIP packages that allow a fan to sit at the front row, have a backstage pass, and even interact with the team will also be offered.
Pricing Strategy
Pricing for products offered at Twin Cities Thunder will be set with an intention of being affordable but at the same time making good profits (Xia, 2023). Ticket pricing will be affordable with the general admission tickets ranging from $15-$25 to ensure that the games are accessible to families and local followers. Season tickets will then be offered at a special discounted price, which will be quite advantageous to the club and its loyal fans. Training camps for youths are to cost between $100 and $250 depending on the number of days and type of coaching while merchandise prices shall be standard to be around $50 for jerseys and $25 for hats. A VIP package starting from $100 up to $200 that includes better seats and interaction with the players and other activities. Sponsorship and partnership shall also be offered in different packages depending on the level of exposure as well as brand incorporation to ensure that the corporations get the best value for their money.
Place and Distribution Channels
The Twin Cities Thunder will ensure that it employs both the physical and online platforms to reach out for the fans. Event activities will mainly occur at a sports facility in Minneapolis since it will be readily accessible for all attendees. Some of the products will be sold at the event as stands, some at community-based events, and others will be sold through an online store on the official website (Hermayanto, 2023). The youth basketball camps will be organized in local schools, recreational centers, and training centers to ensure the largest coverage. Exclusive content including behind the scenes, the show, and streaming of the games will be provided through a mobile application and social media. The ticket sales will be made easily available both online and physically to the fans to make their purchase.
Promotional Activities
To promote the product to the targeted audience, various channels will be used in a coordinated manner to ensure that the targeted audience is reached. Social media marketing through the use of Instagram, twitter, tik tok, and YouTube will be used in engaging the fans and to promote the events (Hermayanto, 2023). Using this approach, the team will be in a position to notify its subscribers of new offers, products, and promotions via email. Additional, local radio, newspapers and community billboards will be used to advertise to the general population. The team will also include influencer marketing where they shall involve sportsmen, social media enthusiasts and opinion leaders in the community to improve credibility of the campaign (Hermayanto, 2023). Meet and greet sessions, charity events such as games and other engagements like school visits will help in rallying people. To encourage the fans to buy the tickets and merchandise, there will be special offers such as offer of tickets at a cheaper price as well as time-bound offers of merchandise at lower rates.
Interactions between Marketing Mix Variables
The 4 P’s of marketing—product, price, place, and promotion— are all integrated to make sure the Twin Cities Thunder becomes a success. Ticket prices are easily affordable and are in alignment with the team’s positioning as a family entertainment provider, thus reaching as many people as possible (Xia, 2023). The distribution strategy that also includes both physical and digital channels also improves convenience and reach. Promotion will be targeted at times when the product is being released or an event is being held to increase attendance. Also, the sponsorship packages will complement these marketing strategies, so the partners will have adequate exposure from the branding of the event and the promotional campaigns (Xia, 2023). Through a proper promotion mix, the Twin Cities Thunder can achieve the goals of establishing a strong and steady fan support and becoming one of the best semi-professional basketball teams in Minneapolis.
References
Hermayanto, R. (2023). Effective marketing strategies in business: trends and best practices in the digital age.
Jurnal Administrare: Jurnal Pemikiran Ilmiah Dan Pendidikan Administrasi Perkantoran,
10(1), 61-72.
Xia, Y. (2023). The 4Ps of marketing and applications in various brands.
Journal of Education, Humanities and Social Sciences,
16, 165-170.
1
5
Sport Marketing Plan: Section VI
Khyle Washington
Strategic Marketing
Professor Bell
March 4, 2025
Sport Marketing Plan: Section VI
Product and Service Description
Twin Cities Thunder will provide products and services to its fans focusing on their entertainment and experience as well as revenue generation. Core products comprise game-day activities where fans get to watch energetic basketball matches, theme nights, and fan engagements. To encourage fans to be part of the club’s loyal consumers, season tickets and membership will be available with special benefits including cheaper ticket prices and invites to the special events (Xia, 2023). Also, the team will offer jerseys, caps, and other related items to ensure that the fans can be associated with the team. The team will also offer youth basketball camps and training to nurture the young talents and also to enhance participation of the populations. This will be complemented by corporate affiliation and sponsorship opportunities for different corporations. VIP packages that allow a fan to sit at the front row, have a backstage pass, and even interact with the team will also be offered.
Pricing Strategy
Pricing for products offered at Twin Cities Thunder will be set with an intention of being affordable but at the same time making good profits (Xia, 2023). Ticket pricing will be affordable with the general admission tickets ranging from $15-$25 to ensure that the games are accessible to families and local followers. Season tickets will then be offered at a special discounted price, which will be quite advantageous to the club and its loyal fans. Training camps for youths are to cost between $100 and $250 depending on the number of days and type of coaching while merchandise prices shall be standard to be around $50 for jerseys and $25 for hats. A VIP package starting from $100 up to $200 that includes better seats and interaction with the players and other activities. Sponsorship and partnership shall also be offered in different packages depending on the level of exposure as well as brand incorporation to ensure that the corporations get the best value for their money.
Place and Distribution Channels
The Twin Cities Thunder will ensure that it employs both the physical and online platforms to reach out for the fans. Event activities will mainly occur at a sports facility in Minneapolis since it will be readily accessible for all attendees. Some of the products will be sold at the event as stands, some at community-based events, and others will be sold through an online store on the official website (Hermayanto, 2023). The youth basketball camps will be organized in local schools, recreational centers, and training centers to ensure the largest coverage. Exclusive content including behind the scenes, the show, and streaming of the games will be provided through a mobile application and social media. The ticket sales will be made easily available both online and physically to the fans to make their purchase.
Promotional Activities
To promote the product to the targeted audience, various channels will be used in a coordinated manner to ensure that the targeted audience is reached. Social media marketing through the use of Instagram, twitter, tik tok, and YouTube will be used in engaging the fans and to promote the events (Hermayanto, 2023). Using this approach, the team will be in a position to notify its subscribers of new offers, products, and promotions via email. Additional, local radio, newspapers and community billboards will be used to advertise to the general population. The team will also include influencer marketing where they shall involve sportsmen, social media enthusiasts and opinion leaders in the community to improve credibility of the campaign (Hermayanto, 2023). Meet and greet sessions, charity events such as games and other engagements like school visits will help in rallying people. To encourage the fans to buy the tickets and merchandise, there will be special offers such as offer of tickets at a cheaper price as well as time-bound offers of merchandise at lower rates.
Interactions between Marketing Mix Variables
The 4 P’s of marketing—product, price, place, and promotion— are all integrated to make sure the Twin Cities Thunder becomes a success. Ticket prices are easily affordable and are in alignment with the team’s positioning as a family entertainment provider, thus reaching as many people as possible (Xia, 2023). The distribution strategy that also includes both physical and digital channels also improves convenience and reach. Promotion will be targeted at times when the product is being released or an event is being held to increase attendance. Also, the sponsorship packages will complement these marketing strategies, so the partners will have adequate exposure from the branding of the event and the promotional campaigns (Xia, 2023). Through a proper promotion mix, the Twin Cities Thunder can achieve the goals of establishing a strong and steady fan support and becoming one of the best semi-professional basketball teams in Minneapolis.
References
Hermayanto, R. (2023). Effective marketing strategies in business: trends and best practices in the digital age.
Jurnal Administrare: Jurnal Pemikiran Ilmiah Dan Pendidikan Administrasi Perkantoran,
10(1), 61-72.
Xia, Y. (2023). The 4Ps of marketing and applications in various brands.
Journal of Education, Humanities and Social Sciences,
16, 165-170.
2
Sport Marketing Plan Preparation: Section VII
Khyle Washington
Strategic Marketing
Waldorf University
Professor Bell
March 10, 2025
Sport Marketing Plan Preparation: Section VII
Organizational Structure and Responsibilities
Successful implementation of a sport marketing strategy needs a definite organizational structure. The structure responds to Unit I content’s data-driven consumer-centric objectives. The CMO directs the strategy to optimize internal database information, marketing intelligence software, and primary research results. The marketing director, under the CMO’s guidance, will direct a staff of Digital Marketing, Event Promotion, Sponsorship & Partnerships, and Community Engagement employees. The Digital Marketing staff optimizes content and engagement with social media analytics and AI-driven CRM software. The Event Promotion staff uses surveys and observational research to create promotional campaigns to different target markets. The Sponsorship & Partnerships staff uses Unit I market segmentation statistics to find corporate partnerships. The Community Engagement staff will use sports management publications and government reports to create effective outreach initiatives through local partnerships. Teams will gauge their performance using KPI to ensure that marketing initiatives support the insights and strategies established in Unit I.
Implementation Calendar
|
Task |
Responsible Party |
Start Date |
Completion Date |
|||
|
Finalize marketing strategy |
CMO & Marketing Director |
Month 1 |
||||
|
Develop content strategy using primary and secondary data |
Digital Marketing Team |
Month 2 |
||||
|
Secure sponsorships using segmentation analysis |
Sponsorship & Partnerships Team |
Month 3 |
||||
|
Launch social media campaigns targeting identified consumer segments |
Ongoing |
|||||
|
Organize promotional events tailored to audience preferences |
Event Promotion Team |
Month 6 |
||||
|
Implement community outreach programs using localized demographic insights |
Community Engagement Team |
|||||
|
Monitor marketing effectiveness using CRM and analytics tools |
CMO & Department Heads |
Month 4 |
||||
|
Conduct mid-year review based on industry reports and market trends |
Entire Marketing Team |
|||||
|
Make necessary adjustments based on consumer feedback and analytics |
Month 7 |
|||||
|
Evaluate campaign success using revenue and engagement metrics |
Marketing Director & Analysts |
Month 12 |
Control Criteria for Implementation
· Adherence to the established budget
· Completion of tasks within the specified timeline
· Meeting sponsorship acquisition goals
· Growth in audience engagement on digital platforms
· Increase in event ticket sales and participation
· Consumer feedback and survey results related to segmentation effectiveness
· Return on investment (ROI) for marketing initiatives
· Media coverage and brand awareness metrics
Resources Allocated for Implementation
Unit I’s data-driven marketing approach must guide resource allocation. Consumer segmentation will determine financial allocation to ensure targeted message and engagement. Given its use of social media analytics, CRM software, and AI-driven data processing technologies, digital marketing will garner the most money. Surveys and focus groups will accompany event promotions to ensure live experiences meet customer expectations. Sponsorship development will use industry studies and secondary data to find corporate partners who fit the brand’s market positioning. Following government publications and academic studies on sports consumer behavior, community engagement initiatives will receive funds to adopt inclusive marketing techniques for different demographics.
Human capital will be essential alongside financial resources. A specialized research team will track market developments utilizing IBISWorld, Statista, and Nielsen. Digital marketers will improve engagement strategies with automated scheduling and tracking (Pellegrino, 2024). Event managers will use observational research to evaluate on-site consumer behavior and change promotions. Following demographic segmentation, event locations, promotional materials, and branded items will be pre-allocated to regional consumer interests. Structured resource allocation guarantees that all marketing plan elements are executed efficiently and in line with Unit I data.
Evaluation Criteria and Scheduled Dates for Formal Evaluation
The marketing plan’s success will be assessed using industry standards and Unit I market segmentation criteria. Comprehensive six-month and twelve-month reviews will follow quarterly evaluations. The first quarterly assessment will evaluate early engagement, sponsorship acquisition, and outreach to targeted consumer categories. Market positioning effectiveness will be assessed over six months utilizing secondary data such industry publications to compare results to competitors. ROI, digital engagement analytics, consumer loyalty growth, and community involvement’s long-term impact will be examined in the 12-month assessment. These evaluations will inform campaign strategy and planning.
Means of Control and Evaluation
Data-driven performance tracking will be used during marketing strategy implementation to maintain control. Weekly reports will assess audience engagement, sponsorship value, and event participation. Primary and secondary research will inform monthly team meetings to keep tactics current. Structured surveys and social media listening tools will gather customer feedback to improve messaging and outreach. Financial audits will track budget adherence and optimize efficiency. So, the marketing plan can adapt to market changes, competitive benchmarking will compare performance to industry norms. This structured control framework will keep the plan aligned with Unit I’s data-driven insights and adaptable to a changing sports marketing landscape.
References
Pellegrino, A. (2024).
Digital Marketing: Overview and Evolutions. 15–29. https://doi.org/10.1007/978-981-97-3454-2_2
6
Strategic Growth Strategies in Sports Marketing
Khyle Washington
Richard Bell
Strategic Marketing In Sport
February 24, 2025
Strategic Growth Strategies in Sports Marketing
The right marketing strategy is crucial for long-term stable development, and the forthcoming increase in sales and marketing strategies is appropriate to reach this goal. Market penetration and market share development strategies guarantee that an organization covers all the sporting event market share. In contrast, product development and diversification strategies ensure that an organization endeavors to explore other markets it has not ventured into before. All these strategies are crucial in enhancing brands, generating more income, and improving customer relations. Also, they are helpful in resource planning and management because their effects can be seen on the organization’s resources.
Market Penetration Strategy
Market penetration is the first step toward establishing a strong presence in the industry. This activity involves promoting a product or a service and making it even more popular amongst existing clients. One way to help reach this goal is by promoting the goods, discounts, and offers that last several days (Mullin et al., 2014). Social media marketing, SEO, and e-mail marketing can also achieve greater brand visibility and customer engagement. Further, partnering with athletes, sports personalities, and other community leaders helps achieve the stated objectives among the target customers. These measures help the brand become well-established and capture the existing market within the given industries, and they also help ensure maximum profits within the given sectors.
Market Share Development Strategy
Market share builds gradually, which has to be done systematically to create a more appropriate distance between the brand and the competitors. Increasing market share entails, the acquisition of a larger market share of the industry clientele through improved products and services and better positioning of the brand. One of the approaches is to ensure a smooth flow of customers by enhancing the firm’s customer services and involvement by creating and integrating more of the marketing content (Richards, 2023). Application of distribution channels like direct sales through online channels and branding deals with sports equipment shops are other related areas that can be exploited to improve availability. Also, other special events, such as conducting and creating dispersed restricted events, sports clinics, and activating sponsorships, will go a long way in enhancing the development of brand intimacy.
Product Development Strategy
Another broad factor within the successful strategic marketing plan in the sporting industry is product development. Introducing new/promotional products/services helps the brand maintain its competitiveness and attract the attention of the consumer and potential buyers. Investing in research and development (R&D) allows the organization to produce a new generation of sports equipment, performance gadgets, bright clothing, or innovative means through which the fans can enjoy games (Celiker & Gul, 2024; Sedky et al., 2020). Also, some of the ideas include designing and selling occasional limited edition clothing, accessories, and other products or coming up with subscription services and products. Additional value creations, such as VR training programs or backstage access of teams, can create interest and attract a larger audience. Undoubtedly, product development is a priority that guarantees the constant progression of the brand and its adaptations to the peculiarities of a changing market.
Diversification Strategy
It means venturing into a new product line or business unit market; it opens up most growth opportunities for an organization. It means inoculating into unknown population segments, such as youth in sporting activities, active lifestyles, or employee-wellness programs. Marketing and establishing partnerships with MNC sports brands can also increase brand awareness through localization in different markets worldwide. Also, one can get more in touch with socially responsible consumers through attributes like environmentally friendly merchandise and green stadium facilities. This way, the organization reduces the risks of too much concentration on specific market areas and offers sources of revenues they may otherwise not have.
Impact on Organizational Resources
All these strategies enhance or negatively affect the organization, hence proper management and usage of resources in organizations. Consumer market penetration and share development require a more significant investment quota in digital media, customers, and distribution points. Product development also includes R&D expenses, the hiring of designers, and the manufacturing expense. The major activities involved under diversification include; market analysis, structural creation, and rebranding. The organization should leverage existing resources appropriately with regards to the efficiency of the sustainable use of such approaches. Consequently, the application of these strategies independently and simultaneously means enhancing the organisation’s market appeal so as to increase its demand and create a good brand image for the organisation’s services, thus achieving the ultimate goal – success in the long run.
References
Celiker, A., & Gul, M. (2024). Sports marketing and its importance: A literature review.
Acta Scientiae et Intellectus ,
10(2), 53–63.
https://doi.org/10.5281/zenodo.14556090
Mullin, B., Hardy, S., & Sutton, W. (2014).
Sport marketing (4th ed.). Human Kinetics.
Richards, J. (2023). Promotion and Customer Service. In
Sports Marketing Subtitle: An Australian Perspective. westernsydney.pressbooks.pub.
Sedky, D., Kortam, W., & Abouaish, E. (2020).
The role of sports marketing in attracting audiences towards less popular sports. Semantic Scholar; www.semanticscholar.org.
https://doi.org/10.1108/jhass-04-2020-0059
