Discussion – Marketing Strategy

SOURCE 

Keep Calm and Be Platform Agnostic: A Content-First Approach

Imagine you have been hired as a marketing strategist for a new startup that sells eco-friendly skincare products. The company is eager to establish a strong digital presence but has limited time and resources.

Based on Cheryl Lawson’s content-first approach, how would you develop a content strategy that ensures the brand’s message remains consistent while effectively engaging different audiences across multiple platforms?

Consider the following:

1. Which types of content would you prioritize, and why?

2. How would you tailor the content for platforms like Instagram, LinkedIn, and TikTok?

3. What strategies would you use to repurpose content while maintaining authenticity?

4. How would you measure success and adjust your approach over time?

5. Provide specific examples of implementing this strategy to maximize reach and engagement.

DUE: March 7 

NO AI