Prof Double R

Submit a 3-4 page assessment for the final P (promotion) for Red Bull’s product, in which you do the following:

• Evaluate the effectiveness of Red Bull’s brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.

  How do Red Bull’s brand ambassadors strengthen the company’s message and expand their target market?

• What ideas do you have to motivate, reward, and evaluate their brand ambassadors?

  Are cash bonuses effective in motivating brand ambassadors?

• Describe the sales techniques and how they impact Red Bull’s marketing and sales plans. What suggestions do you have for potential improvements?
• Describe Red Bull’s sports marketing strategy.

  How does the sponsorship of world-class extreme sports athletes and events help promote sales?

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• Discuss Red Bull’s social media strategy and how it impacts marketing and sales plans.

  How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy?

In the assessment:

• Cite any sources you use.
• Be sure your assessment presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.