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Section IV. Short Essay (each question is worth 5 points)
1.
Culture has been described as one of the most important factors to understand in the communication process. Describe the dimensions of culture.
• Universalism versus particularism.
• Individualism versus communitarianism.
• Specific versus diffuse.
• Neutral versus emotional.
• Achievement versus ascription.
• Sequential time versus synchronous time.
• Internal direction versus outer direction.
2. Describe the five most popular ways to organize the body of a presentation.
• Develop an effective presenter’s mindset
• Manage the presentation environment
• Take advantage of the first five minutes of any presentation
• Keep your audience tuned in
• Use your body and voice to your advantage
3. Describe the strategies you should use if you are being interviewed.
• Answering answers confidently.
• Making eye contact.
• Being polite while answering questions.
• Being honest with your answers.
• Asking a few questions after the interview.
4. When assessing a source of information derived from the Internet, there are four primary factors that should be considered. Describe them.
• Relevance: The information should be useful and important
• Credibility: It should be from credible sources i.e un-credible sources include Wikipedia
• Reliability: It should be usable.
• Accessibility: It should be easy to find and retrieve.