Marketing The body of the paper should be 5-6 pages

mkt640_u1ip_2011 x

The body of the paper should be 5-6 pages

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

Specialized Research using the Library’s Full-Text ARTICLES Databases

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases.
2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases.
3. Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library’s full-text databases.

APA Papers 1

4

Unit 1 Individual Project

American Intercontinental University

Unit 1 Individual Project

MKT640 – A Managerial Approach to Marketing

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Challenges in New Product Launches
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research – which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.
Challenges: example number 1.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 challenges must come from research derived from articles in the library’s full-text databases.
Challenges: example number 2.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 challenges must come from research derived from articles in the library’s full-text databases.
Challenges: example number 3.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 challenges must come from research derived from articles in the library’s full-text databases.
Technology and New Product Development
This section of the paper must contain research (which means that a citation must be included in the section.
Technology: example number 1.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 technology examples must come from research derived from articles in the library’s full-text databases.
Technology: example number 2.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 technology examples must come from research derived from articles in the library’s full-text databases.
Technology: example number 3.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 technology examples must come from research derived from articles in the library’s full-text databases.
Legal and Ethical Implications in New Product Development
This section of the paper must contain research (which means that a citation must be included in the section.
Legal and ethical implications: example number 1.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases.
Legal and ethical implications: example number 2.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases.
Legal and ethical implications: example number 3.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
· If you are not at the end of
page 7
with content, your paper is too short (if you used graphs or charts, your paper should be longer)
· Do not insert extra spaces between paragraphs to make your paper appear longer.
· If you are beyond
page 10
with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.