Marketing Management Conjoint Analysis

You can either design your own movie theater. The instructions are clearly explained on the web site. To view the problem, point your browser to:

http://elabresearch.ucr.edu/conjoint/conjoint_movie/conjoint_movie.htm

OR you can choose the assignment that helps you understand your travel preferences. Go to:

http://elabresearch.ucr.edu/conjoint/conjoint_airline/conjoint_airline.htm

What is due?

All team members are encouraged to do the assignment- however, you should discuss the results of just one member of your team.

A Two-page report including the answers to the questions parts (a),(b), (c), and (e) at the end of each case. You should write out the questions before providing the answers. Try to limit each answer to 4 sentences or less. You should additionally include your output (plots of part-worths and relative importances) to your brief report.